Head of Marketing

📌 Job Title: Marketing Executive / Marketing ManagerCompany: Study100on100Location: Bengaluru (Hybrid)Website: www.study100on100.com🌟 About Study100on100Study100on100 is an innovative EdTech platform launched on 14th Nov 2025, helping children aged 2–18 learn smarter, faster, and joyfully. With offerings like Pre-Read Summaries, Visual Discovery (1000+ images), DIY Activities, Notes Enhancer, AI Evaluator, and JEE/NEET Prep Tools, we are creating India’s most comprehensive learning ecosystem for schoolers and competitive exam aspirants. WeWe are now expanding our reach — and looking for a marketing professional who can amplify our voice, engage parents, drive user acquisition, and build our brand.🎯 Role SummaryWe’re looking for a creative and data-driven marketing professional who can lead digital campaigns, manage social presence, drive lead generation, and support brand growth. The ideal candidate understands parents, school students, and competitive exam learners — and knows how to communicate with each audience effectively.📌 Key Responsibilities1. Digital Marketing & Campaign ExecutionPlan and execute campaigns across Facebook, Instagram, LinkedIn, Google Ads, and YouTube.Drive parent-focused lead generation campaigns for early-learning and school-learning modules.Manage remarketing campaigns and optimize conversion funnels.2. Social Media ManagementCreate engaging content for Instagram, Facebook, LinkedIn, and YouTube (reels, posts, carousels).Plan weekly and monthly content calendars.Engage with parents, students, and community groups to drive awareness.3. Brand & Creative DevelopmentCollaborate with designers/AI tools to produce creatives aligned with brand guidelines.Run storytelling campaigns around children’s learning, DIYs, study habits, and success stories.4. Growth & AnalyticsTrack performance of paid and organic campaigns.Improve CAC, CTR, CPL, and retention metrics.Conduct competitor benchmarking and market research in the EdTech space.5. Partnerships & OutreachManage collaborations with schools, parent communities, education influencers, and EdTech forums.Support on-ground events like school workshops, expos, and tech summits.6. Website & Product MarketingOptimize landing pages for conversions.Work with product teams to understand features and craft compelling messaging.Assist in marketing new modules (DIY Zone, Pre-Read, JEE/NEET Prep, Notes Enhancer, etc.).🧩 RequirementsMust-Have Skills1–5 years of experience in marketing (EdTech experience is a big plus)Strong understanding of Facebook/Instagram ads and Google AdsAbility to craft compelling marketing copy and storytellingExperience using Canva/Photoshop/AI tools for content creationStrong analytical mindset: GA4, Meta Business Suite, UTM trackingAbility to work fast, adapt quickly, and execute end-to-end campaignsGood to HaveExperience in school outreach or parent-targeted campaignsVideo content / Reels ideationUnderstanding of student learning behaviour (K-12, NEET/JEE)Startup or EdTech background✨ What You’ll GetOpportunity to shape one of India’s most innovative learning platformsFast growth and leadership opportunitiesCreative freedom to experiment with ideasA chance to make a real impact on children’s learning outcomesEmployee stock options for the deserving ones 📬 How to ApplySend your CV/portfolio to: jobs@xergy.co.in (XergY is a partner for hiring)Subject Line: Application – Marketing Executive/Manager - Study100on100 📬 Officey Study100on100, Atal Incubation Centre (AIC)-DSU Innovation Foundation, Dayanad Sagar University, Kudlu Gate, Electronic City Road, Bengaluru - 560068