SEO and Google Ads Specialist

1 month ago

Kozhikode, India INDIVATION EXPORTS PRIVATE LIMITED. Full time

Job description

We are seeking a highly motivated and skilled SEO and Google Ads Specialist with experience managing and optimizing Shopify stores. The ideal candidate should have experience in designing and developing user-friendly

e-commerce websites.

Location: Gurgaon, India

·      Employment Type - Full-time

·      Location: Gurgaon, India

·      Work Hours: 9:30 a.m. to 5:30 p.m.


Skills Required:

  • Digital Marketing Knowledge: Deep understanding of SEO, SEM (Google Ads), content marketing, and conversion rate optimization (CRO).
  • E-commerce Expertise: Familiarity with managing Shopify stores, from product listings to customer service.
  • Analytical Skills: Strong ability to interpret website traffic data and Google Ads performance to improve strategy.
  • Technical Skills: Basic understanding of HTML/CSS for website adjustments and the ability to troubleshoot issues.
  • Creative Skills: Ability to create engaging content and ads that resonate with target audiences.
  • Communication & Teamwork: Ability to work with designers, developers, and marketing teams to implement strategies effectively.

Tools & Software:

  • Google Analytics: For tracking website performance and understanding user behavior.
  • Google Ads: To manage PPC campaigns, track ads, and optimize for ROI.
  • Shopify Admin: For managing product listings, sales, inventory, and customer data.
  • SEMrush / Ahrefs: For keyword research, backlink tracking, and competitive analysis.
  • Mailchimp or Klaviyo: For email marketing and customer retention.
  • Canva or Photoshop: For creating images for the website and ad campaigns.

Qualifications:

  • Proven experience in SEO, Google Ads, and Shopify store management.
  • Proficiency in tools such as Google Analytics, Google Search Console, SEMrush/Ahrefs, and Shopify admin.
  • Strong understanding of digital marketing strategies and best practices.
  • Excellent analytical, communication, and project management skills.
  • Experience with Shopify Liquid, HTML, CSS, or JavaScript is a plus.



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