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Brand Manager

3 months ago

Bengaluru, India Navera Full time

At Navera, we're led by founders who bring together the best of technology and business expertise, with a pedigree from IIT Delhi and IIM Calcutta. With over two decades of experience in building world-class organisations like Zepto, Damensch, Pepperfry, and Delhivery, they're now on a mission to revolutionise the Indian wedding and celebration wear industry.


By joining us, you'll be part of a team that's shaping the future of online shopping in India. You'll have the opportunity to:

  • Learn from founders who have built and scaled successful startups
  • Work on challenging problems that require innovative solutions
  • Take ownership of your work and make a real impact on our growth and success
  • Be part of a culture that values inclusivity, recognizes talent, and promotes teamwork
  • Enjoy building something from scratch and seeing your ideas come to life


If you're excited about the opportunity to join a fast-growing startup and be part of a team that's changing the game, we'd love to hear from you


Key Responsibilities:

  1. Customer Obsession: Put the customer at the heart of every decision, driving brand growth through consumer-centric strategies.
  2. Planning: Own the marketing calendar. Develop and execute a comprehensive marketing plan, leveraging consumer insights and market trends to drive brand awareness and engagement.
  3. Brand development: Work closely with the leadership team to craft a compelling brand narrative, bringing it to life through innovative campaigns and content initiatives that resonate with our target audience. Ensure consistency across customer touchpoints.
  4. Creative Catalyst: Collaborate with cross-functional teams to develop bold, effective creative solutions that drive brand impact.
  5. Social Media Strategy: Design and implement a social media strategy that amplifies our brand voice, builds community, and drives business results.
  6. Content Craftsman: Develop and curate engaging, shareable content that captivates our audience and elevates our brand.
  7. Insight Analyst: Uncover consumer and market insights, translating data into actionable strategies that fuel brand growth. Stay updated with the latest fashion and industry trends.
  8. Leadership: Lead the brand’s content creation, social media, and influencer marketing efforts.
  9. Collaboration: Foster strong relationships with internal stakeholders, ensuring alignment and collaboration to drive business objectives.


Requirements:

  1. MBA in Marketing with at least 2 years of work experience in core brand management.
  2. In-depth knowledge of social media platforms, algorithms, and current trends and experience in driving community engagement and social growth.
  3. Proven leadership and collaboration skills.
  4. Exceptional written and verbal communication skills.
  5. Creativity and passion for storytelling and brand building.
  6. An analytical mind capable of interpreting data and extracting actionable insights.
  7. Proven ability to manage multiple projects simultaneously and excel in a fast-paced environment.
  8. Experience with social media management tools and analytics platforms.