Performance Marketing Specialist

2 days ago

New Delhi, India 8 Views Full time

Job Role :Performance Marketing Specialist(Meta Ads & Google Ads)- Agency Experience is Mandatory.Location:Hyderabad (On-site)About 8 Views:8 Views is a leading digital marketing agency in Hyderabad, empowering 250+ brands over the past 9+ years. Our 100+ strong team of experts has generated over ₹200 Million in revenue for our clients. We drive tangible results within a great work culture that fosters innovation, provides strong support, and encourages the freedom to experiment.Job Overview: We’re looking for a Performance Marketing Specialist with2+ years of experienceto join our team. In this role, you will be responsible for planning, executing, and optimizing paid marketing campaigns across platforms likeMeta Ads and Google Adsto drive user acquisition, engagement, and revenue growth. You will work closely with cross-functional teams to develop high-performing ad creatives, analyze campaign data, and make strategic decisions to maximize ROI. The ideal candidate has a strong analytical mindset, hands-on experience in performance marketing, and a passion for data-driven growth strategies.Responsibilities: Create and manage performance marketing campaigns across Meta Ads, Google Ads, and other paid media platforms. Analyze market trends and audience behavior to identify opportunities and optimize ad strategies. Leverage analytics tools (Google Analytics, GTM, etc.) to track performance, uncover insights, and make data-backed decisions. Run A/B tests to refine ad creatives, copy, landing pages, and targeting strategies. Manage and allocate budgets effectively to ensure maximum ROI and efficiency. Collaborate with content, design, and strategy teams to create compelling ad creatives. Generate performance reports and provide actionable insights to enhance marketing efforts. Stay ahead of industry trends, platform updates, and emerging marketing technologies.Requirements: 2+ years of experiencein performance marketing, ideally in amarketing or advertising agency. Proven expertise inMeta Ads & Google Adscampaign execution and optimization. Strong analytical skills with hands-on experience using Google Analytics, Excel, and data visualization tools. Experience withA/B testing , conversion rate optimization, and audience segmentation. Excellent communication and collaboration skills to work effectively across teams. Experience with marketing automation tools and CRM is a plus.If you're ready to take your performance marketing expertise to the next level, apply now and be part of our fast-paced, growth-driven team

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