Head of Content

2 days ago

New Delhi, India Hoora Full time

Content Head (Storytelling & Performance Ads) Job Title:Content Lead (Storytelling & Performance) Company:Hoora Technologies Location:Nagpur (In-office) Reports to:CEO / VP Marketing Experience:3–5 years in Content Strategy & Marketing Employment Type :Full-time Salary:8-15 LPAJob Mission You will be the voice of the Hoora brand. Your mission is todrive measurable business resultsby creating compelling, high-converting content across all channels. You must blend powerfulstorytellingwith aperformance marketingmindset to accelerate D2C sales, improve service adoption, and solidify our brand's authority.Key Responsibilities 1. Storytelling & Brand Voice (The Core) Brand Storytelling:Design and execute narrative campaigns that translate ourVehicle 360 services and D2C productsinto relatable, emotionally resonant stories.Storytelling is the most critical function. Voice Governance:Define and enforce Hoora's brand voice and tone across all internal and external communication touchpoints. Creative Execution:Write and edit high-quality copy for website, emails, social media, video scripts, and long-form articles. 2. Performance & Content Marketing Conversion Content:Create high-impact content (copy and visuals) for digital ads, landing pages, and sales funnels that directly drive conversion and supportperformance marketinggoals (ROAS/CAC). SEO & Authority:Lead the execution of the content marketing plan, including blog posts and guides, focused on improving organic search rankings and establishing topical authority. Content Measurement:Define and track key content KPIs (traffic, engagement, conversion lift) and iterate based on data insights. 3. Product & D2C Focus Product-Led Content:Work closely with the Product team to ensure all content accurately and persuasively explains the value of new features, services, and D2C product releases. Cross-Functional Collaboration:Partner with theSenior Graphic Designerto ensure seamless synergy between copy and creative assets.Ideal Candidate Profile Experience (Mandatory):3–5 yearsof hands-on experience in content creation and marketing, with a proven focus on driving business results. D2C Focus (Mandatory):Must have strong experience creating content forProduct-based D2C brandsor similar consumer-focused tech companies. Core Competencies:Possessessound knowledgeand a track record incontent creation, content marketing, performance marketing, and strategic storytelling. Execution Skills:Proficient in writing compelling copy for various marketing channels and possesses a fundamental understanding of SEO best practices. Portfolio (Mandatory):Must have a strong portfolio showcasing successful content campaigns (including ad copy) that drove measurable conversions. Mindset:Data-informed, highly creative, and able to thrive in a fast-paced environment. Preferred Designation:Content Head (D2C Products), Marketing Head (D2C Products), Content Creator for D2C Brands (Products)

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