Head of Marketing

2 weeks ago

Mumbai, India Qrata Full time

About Qrata:

Qrata is a managed-hiring platform that builds TRUSTED CONNECTIONS between talent and organizations via transparent communications and two-sided intelligence.


About Company:

A beauty brand which offers skincare and haircare products tailored to the South Asian community. The brand blends ancient Ayurvedic ingredients with modern clean chemistry. The approach combines the healing properties of traditional Ayurvedic remedies with the benefits of contemporary, safe beauty formulations. The result is a collection of products that cater to the unique needs of South Asian skin and hair, promoting wellness through a fusion of cultural heritage and innovative beauty science.


Job Summary:

As the Head of Marketing, you will be responsible for crafting and executing a comprehensive marketing strategy that drives brand awareness, customer engagement, and revenue growth. You will lead a team of passionate marketers and work closely with product development, sales, and creative teams to ensure our brand's message resonates across all channels.


Key Responsibilities:


1. Strategic Leadership:


- Develop and execute a comprehensive global marketing strategy aligned with the brand's vision and growth goals.


- Analyze market trends and competitive landscape to identify new opportunities and areas for growth.


- Lead cross-functional collaborations with product development, sales, and operations to ensure cohesive brand messaging and product launches.


2. Brand Development & Storytelling:


- Elevate brand identity, ensuring consistent messaging across all channels, from product packaging to digital content to differentiate our products in the competitive skincare market.


- Champion storytelling that connects deeply with consumers, emphasizing core values of authenticity, sustainability, and Ayurveda.


- Lead the creation of compelling campaigns that highlight the brand's luxury positioning while resonating with target audiences.


3. Digital & Social Media Marketing:


- Drive the brand's digital presence by crafting innovative social media strategies, influencer partnerships, and paid advertising campaigns.


- Oversee content creation for digital platforms (Instagram, YouTube, etc.) to engage with the luxury skincare community.


- Develop a CRM strategy to nurture relationships with customers through personalized content.


- Utilize data analytics to track performance across digital channels, optimizing campaigns for engagement, conversion, and brand loyalty.


4. Public Relations & Influencer Marketing:


- Establish and maintain relationships with key media outlets, beauty editors, and influencers to secure premium brand visibility and press coverage.


- Lead influencer and celebrity partnerships, ensuring brand alignment and maximizing product exposure across high-impact platforms.


- Execute successful PR strategies for product launches, events, and collaborations that enhance brand prestige


5. E-Commerce & Retail Marketing:


- Collaborate with the e-commerce team to optimize the customer journey on website, driving traffic and increasing online sales.


- Partner with retail partners and distributors to create in-store experiences, product placements, and promotional activities that reflect the luxury brand ethos.


- Monitor and analyze sales performance, customer behavior, and market feedback to fine-tune marketing strategies and improve customer retention.


6. Team Leadership:


- Build, mentor, and manage a high-performing marketing team, fostering creativity, accountability, and growth.


- Lead performance reviews, set clear goals, and provide ongoing support for team development and success.


- Cultivate a collaborative and innovative marketing culture that aligns with the brand's vision and mission


Education Qualification:


- Bachelor's degree in marketing, Business, Communications, or related field (MBA or similar advanced degree is a plus).


- Experience: Minimum of 8-10 years of marketing experience, with at least 5 years in a leadership role within luxury, skincare, or beauty brands.


- Expertise: Proven track record of driving brand growth in the luxury market, with experience in both digital and traditional marketing. Ability to thrive in a fast-paced, startup environment and adapt to changing market conditions.


- Leadership: Strong leadership, team management, and interpersonal skills.


- Creativity: Ability to think creatively and innovatively, with a deep understanding of the luxury beauty consumer.


- Analytical Skills: Proficiency in using data analytics to drive decisions, optimize campaigns, and enhance customer experiences.


- Communication: Exceptional verbal and written communication skills, with the ability to represent the brand externally and internally.


- Passion for skincare, beauty, and wellness.

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