Growth Product Manager

2 days ago

New Delhi, India Welspun Transformation Services Limited Full time

About the CompanyAt WTSL, innovation, digital transformation, and customer-centric excellence converge. A proud part of the Welspun Group, we deliver automation, AI, ML, RPA, and business services across industries. Since our inception in 2018 with 92 employees, we’ve scaled to 500+ professionals, building a culture of inclusivity and operational excellence.- Diversity: 34% women workforce, aiming to grow to 40% with policies supporting maternity, paternity, and menstrual leave. - Culture: Wellness programs, Fam-Jam events, and a family-like environment. - Recognition: Certified Great Place to Work. - Opportunity: Work with global clients, learn continuously, and create meaningful impact.About the RoleWe are seeking a Growth Product Manager to scale subscription and online revenue, owning the end-to-end customer lifecycle through the AARRR Growth Framework: Acquisition, Activation, Retention, Revenue, and Referral. This role combines product management, lifecycle growth, and performance marketing expertise to maximize recurring revenues, conversion funnels, ARPU, and customer lifetime value (LTV).Responsibilities- Growth & Acquisition (AARRR – Acquisition): Design and run growth experiments across Google, LinkedIn, Meta, affiliates, and partnerships. Enhance onboarding flows to improve trial-to-paid conversions. - Retention & Engagement (AARRR – Activation + Retention): Build lifecycle campaigns (email, in-app, push, CRM) to improve renewals and reduce churn. Use cohort analysis and behavioral data to create personalized retention journeys. - Revenue Optimization (AARRR – Revenue): Own funnel metrics: CAC, LTV, ARPU, churn, conversion. Execute pricing experiments, feature adoption drives, and cross/up-sell strategies. - Referral Growth (AARRR – Referral): Build referral programs to encourage customer advocacy and word-of-mouth growth. Collaborate with marketing to design campaigns that amplify organic reach. - Analytics & Insights: Leverage tools (Mixpanel, Amplitude, GA, HubSpot, Marketo) for tracking and performance. Provide data-driven insights to back growth initiatives. - Collaboration & Leadership: Align with Sales, CS, and Product teams on growth objectives. Promote a Product-Led Growth (PLG) mindset. Manage budgets and ensure ROI-positive execution.Qualifications- 7–12 years’ experience (3-5 if having hands-on execution) in Growth, Product Management, or Product Marketing (B2B SaaS, B2C subscriptions, Gaming). - Proven record of scaling subscription revenue & retention using AARRR framework. - Hands-on with lifecycle marketing, performance marketing, funnel optimization, and growth experimentation. - Strong analytical and cross-functional collaboration skills. - Ability to thrive in fast-paced, target-driven environments. - Exposure to SaaS, B2C, and gaming industry growth practices.Required Skills- Strong skills in: Critical Thinking, Influencing, Detail Orientation, Driving Results, and Relationship Building.Preferred Skills- Languages: English & Hindi.Pay range and compensation packageThis role is for a growth leader who lives and breathes AARRR – scaling customers from first touch to long-term advocacy.Equal Opportunity StatementWe are committed to diversity and inclusivity in our hiring practices.Reach out to me on hari_pavan@welspun.com or LinkedIn.

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