BrandTouch - Senior Operations Manager - Campaigns/Activations & Events

Description:- Key Responsibility- Campaign Planning & Execution- Own end-to-end planning and execution of BTL campaigns, on-ground activations and clients branding mandates across geographies.- Create structured, scalable and fool-proof operational roadmaps and SOPs for every campaign.- Coordinate fabrication, AV, branding, printing, logistics, on-site staffing, promoter onboarding & management, permissions and all event/activation/campaign support elements.- Ensure quality control and operational excellence at every touchpoint.- Event Planning & Management- Plan and execute end-to-end corporate and brand events, including launches, conferences, dealer meets and experiential marketing activations, etc ensuring alignment with client objectives and audience expectations.- Develop comprehensive event plans covering timelines, venue selection, budgeting, logistics, production, AV setup, compliance and contingency management for seamless execution across locations in India.- Collaborate and coordinate with cross-functional stakeholders, including business development, client servicing, vendors, designers and other agencies to deliver high-quality, on-ground experiences.- Oversee on-ground operations and post-event activities, ensuring flawless execution, guest satisfaction, feedback collection and learnings for continuous improvement.- Vendor Management- Build, manage and negotiate with a strong ecosystem of vendors (fabricators, AV, manpower agencies, printers, deployers, etc.).- Ensure regional/pan-India vendor network development and maintain service SLAs.- Manage vendor selection, contracting, billing, advances and payout coordination.- Conduct vendor audits, benchmarking and cost optimization to improve margins.- Budgeting, Costing & P&L Ownership- Create accurate campaign-wise costings and budgets aligned with BD and client briefs.- Optimize operational spends and improve project profitability.- Ensure all expenses are accounted for with full compliance to financial and audit standards.- Team Supervision & Performance Management- Guide, train and supervise regional operations teams, promoters and field staff.- Define benchmarks, KPIs and quality standards for on-ground execution.- Track daily progress, flag risks and ensure timely escalations and resolutions.- Conduct performance reviews of teams, agencies and campaigns.- Process, SOP & Compliance- Develop and implement SOPs for flawless on-ground execution.- Conduct campaign risk assessments and create contingency plans.- Lead campaign-wise audits for internal, client and compliance requirements.- Ensure accurate and legally compliant documentation of execution plans, permissions and expense reports.- Reporting & Insights- Generate detailed execution reports including performance tracking, operational insights, city/region-wise data, spend analysis and ROI metrics.- Build and Track P&L and share learnings and feedback for business growth and repeatability.Who You Are:- Degree in Event Management, MBA Operations or related field.- 6-10 years of experience in BTL/Activation/Events/Experiential Marketing Agencies.- Fluency in Hindi and English; knowledge of regional languages is an add on.- Willingness to travel across the country and work long/flexible hours as per needs.- Proven experience managing on-ground activations, BTL campaigns and large-scale events.- Strong vendor management and negotiation skills.- Sound knowledge of fabrication, production, venue operations and event logistics.- Excellent multitasking, communication and decision-making abilities.- Comfort with working in fast-paced environments and under tight deadlines.- Experience managing large scale operations and field teams.- Knowledge of event budgets, costing sheets, vendor T&Cs and compliance processes.- Strong proficiency in MS Excel, Gantt charts, task-tracking tools (eg. Zoho Projects, etc.).Benefits of Joining Our Team:- Be a part of building Indias fastest-growing BTL, events and activation firm.- Get to lead high-impact marketing campaigns for India's top FMCG, BFSI, D2C, Consumer Technology, Corporate and more brands.- Thrive in a culture that values execution excellence, ownership and hustle. (ref:iimjobs.com)