Qualitative Consumer Insights Lead
1 month ago
Request for 5-6 years of hands-on, end-to-end market research experience.
Role:
1) Lead and execute qualitative market research ventures for businesses.
2) Provide business solutions enabled with the research evidence and the team's marketing experience.
3) Utilise the strengths of the team to bring the best out of them.
4) We would love to work with your individual style to bring diversity in our deliveries.
5) The KPIs of your success would be all client focussed.
You would be co-working with ex-Unilever, HUL, GSK - Marketing and CMI professionals to develop your edge
Responsibilities
1) Hunt for white spaces for business development.
2) Craft proposals enabled with past evidence to value-add beyond what the client wants.
3) Write discussion guides with an element of uniqueness, to bring out the unvoiced elements from people
4) Analyse using narrative style from stories, inductive style while connecting the dots, suggestive style while providing the so-whats and recommendations
5) Craft reports while providing summaries, 'so-whats' and recommendations.
Qualifications
Professional: We request for the following experiences in Qualitative Market Research...
1) Fundamental Need and Aspiration explorations (both at a human and category level);
2) Exploration of Critical Category Transition moments to develop mega-stories;
3) People Segmentation approaches based on value systems and category drivers;
4) Brand Imagery analysis to derive brand personalities;
5) Co-create with consumer good to great proposition, product and advertising
Education:
1) Degree in Psychology, Economics, International Relations
2) Top rung college, great academic results
Behavioural:
1) Keen listener to consumer stories
2) Can interpret patterns in data
3) Great in crafting presentations in Canva, Powerpoint
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