Influencer Marketing Manager

2 weeks ago

Mumbai, Maharashtra, India Digiinovix Full time

Role- Influencer Marketing Manager

Location- Mumbai

CTC - 8 to 15 LPA(Negotiable depending on experience )

We are looking for a creative and dynamic professional to lead influencer-driven campaigns that boost brand presence, engagement, and measurable results. The role demands expertise across platforms (Instagram, YouTube, , X, LinkedIn), strong relationship-building, and innovative strategy development.

Key Responsibilities:

  • Develop and execute data-driven influencer strategies aligned with brand goals.
  • Source, segment, and manage relationships with influencers across levels.
  • Lead end-to-end campaigns from briefing to performance tracking.
  • Ensure authentic, brand-safe, and optimized content.
  • Analyze KPIs, ROI, and provide insights for optimization.
  • Collaborate with internal teams and amplify campaigns via paid media.
  • Stay updated on trends and identify new collaboration opportunities.

Qualifications:

  • Bachelor's in Marketing/Communications (Master's preferred).
  • 5–8 years in influencer or social media marketing.
  • Strong knowledge of influencer platforms, analytics, and CRM tools.
  • Excellent communication, negotiation, and relationship skills.
  • Creative thinker with trend awareness and brand storytelling expertise.
  • Ability to manage multiple campaigns in a fast-paced environment.
  • Experience working in personal care products/industry preferred.

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