Digital Marketing Manager

2 weeks ago

Noida, India AHZ India Full time

Company Description

AHZ (ahzassociates.co.uk), a leading consultancy for overseas students aspiring to study in highly desirable UK Universities, is seeking a talented individual to spearhead the development and management of a comprehensive understanding of digital marketing and social media marketing in the local market. We are seeking a dynamic and visionary expert who will look for the long-term role with in the company. We are looking for a colleagues who can work with our global marketing team to support the local team.


Role Description

This is a full-time, on-site role for a Digital Marketing Manager located in Noida. The Digital Marketing Manager will be responsible for developing and executing digital marketing strategies, overseeing social media campaigns, and managing digital marketing budget. Additional responsibilities include identifying target audience, evaluating customer research, and staying up-to-date with digital technology trends. The Digital Marketing Manager will also collaborate with cross-functional teams and external vendors to ensure seamless execution of all digital marketing initiatives.


Qualifications

  • Bachelor's degree or higher in Marketing, Communications, or a related field
  • 5+ years of experience in digital marketing
  • Proven track record of success in developing and executing digital marketing strategies
  • Experience in lead generation, SEO/SEM, social media, email marketing, and display advertising
  • Excellent knowledge of web analytics tools (e.g. Google Analytics, WebTrends)
  • Strong understanding of current digital marketing concepts, strategies and best practices
  • Excellent communication and teamwork skills, with the ability to work cross-functionally with different teams and external vendors
  • Demonstrated ability to think creatively and strategically, with the ability to implement new ideas and processes effectively and efficiently


Responsibilities

  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Design, build and maintain our social media presence
  • Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insightsBrainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion testsCollaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch pointsInstrument conversion points and optimize user funnels
  • Collaborate with agencies and other vendor partners
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate


Requirements and skills

  • Proven working experience in digital marketing Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnelsExperience with A/B and multivariate experimentsSolid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)Working knowledge of ad serving tools (e.g., DART, Atlas)
  • Experience in setting up and optimizing Google Adwords campaigns
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Strong analytical skills and data-driven thinking-to-date with the latest trends and best practices in online marketing and measurement

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