Manager - Performance Marketing

3 weeks ago

Jaipur, Rajasthan, India Task Robots Full time

Manager - Performance Marketing are seeking a highly skilled Performance Marketing Manager with strong expertise in Google Ads and Meta Ads to lead campaign strategy, execution, and optimization.

This role requires a datadriven marketer who can plan, implement, and scale paid campaigns while managing budgets and driving highquality leads and sales.

Key Responsibilities:

- Develop and execute performance marketing strategies for Google Ads & Meta Ads.

- Manage endto-end campaigns from planning, ad creation, targeting, and A/B testing to reporting.

- Continuously monitor and optimize campaigns to achieve KPIs (CPL, ROAS, CTR, etc.

- Perform keyword research, audience targeting, and competitive analysis.

- Prepare performance reports and provide actionable insights to improve results.

- Manage ad budgets efficiently to maximize ROI.

- Stay updated with the latest platform changes, trends, and best practices.

- Collaborate with design/content teams for creative ad assets.

- Drive lead generation and conversion optimization strategies.

Required Skills & Qualifications:

- Minimum 4 years of handson experience in Google Ads & Meta Ads campaign management.

- Proven track record of delivering successful lead generation and ecommerce campaigns.

- Strong analytical skills with proficiency in Google Analytics, Ads Manager, and reporting tools.

- Excellent understanding of CPC, CPM, CPA, ROAS, and other performance metrics.

- Experience with retargeting, remarketing, and lookalike audience campaigns.

- Ability to manage large ad budgets efficiently.

- Strong communication and project management skills.

Preferred Skills:

- Certification in Google Ads and/or Meta Blueprint.

- Experience with other paid media channels (LinkedIn Ads, YouTube Ads, etc.

- Knowledge of SEO basics to complement paid strategies.

Salary & Benefits:

- Competitive salary based on experience.

- Performance bonuses and incentives.

- Learning & development opportunities.

- Flexible work arrangements. (ref:iimjobs.com)

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