Marketing Analyst

3 weeks ago

Mumbai, Maharashtra, India Husk Power Systems Full time

Job Summary:


We are seeking a data-driven and strategic Marketing Analyst to join our marketing team.
The ideal candidate will be responsible for analyzing marketing performance, customer behavior, and campaign ROI to support data-informed decision-making.

This role plays a key part in optimizing marketing strategies and driving growth through actionable Collection & Analysis:

- Collect and analyze data from various marketing channels (e.g., digital campaigns, CRM, social media, email marketing, web analytics).

- Track key marketing KPIs such as conversion rates, customer acquisition cost (CAC), lifetime value (LTV), and ROI.

- Monitor and evaluate campaign effectiveness and suggest & Dashboards:

- Develop and maintain dashboards and regular performance reports for marketing leadership.

- Present insights in a clear and concise manner to internal stakeholders.

- Visualize data trends using tools like Tableau, Power BI, or Google Data & Competitor Research:

- Conduct market research to identify opportunities, customer preferences, and industry trends.

- Perform competitor analysis to benchmark performance and refine Optimization:

- Collaborate with the marketing team to optimize email, social, and digital advertising campaigns based on data.

- A/B test marketing assets and measure outcomes to drive better campaign & Segmentation Analysis:

- Analyze customer data to uncover insights into behavior, segmentation, and targeting strategies.

- Support audience profiling and personalization Qualifications:

- Bachelors/master's degree in Marketing, Statistics, Business, Economics, or a related field.

- 4+ years of experience in marketing analytics, business intelligence, or a similar role.

- Proficiency in data analysis tools (Excel, SQL, Google Analytics, etc.)

- Experience with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems.

- Strong analytical thinking and attention to detail.

- Excellent communication and presentation skills

(ref:iimjobs.com)

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