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Digital Marketing Specialist

2 months ago

Prayagraj, India Innovatrix Infotech Full time

Job Description:

"We're seeking a versatile Digital Marketing Specialist to join our dynamic team. The ideal candidate will excel in Google Ads and Meta (Facebook) Ads, with the ability to drive results across various industries and client projects.


Key Responsibilities:

  • Develop and manage paid advertising campaigns on Google Ads and Meta platforms
  • Develop and maintain the content calendar for the company as well as for our clients
  • Create and optimise landing pages for maximum conversion
  • Analyse campaign performance and provide regular reports
  • Adjust strategies based on data-driven insights
  • Collaborate with other marketing team members for cohesive digital strategies
  • Manage advertising budgets efficiently
  • Stay up-to-date with the latest trends in PPC and paid social advertising
  • Assist in pitching and explaining PPC and paid social services to potential clients


Requirements:

  • 2+ years of experience in digital marketing, with a focus on PPC and paid social advertising
  • Proven track record of driving results through Google Ads and Meta Ads
  • Strong analytical skills and experience with marketing analytics tools
  • Familiarity with SEO best practices
  • Experience working with diverse clients and industries
  • Excellent communication and project management skills
  • Google Ads and Facebook Blueprint certifications are a plus


Compensation:

  • Base salary up to 30,000 per month, commensurate with experience
  • Performance-based incentives for exceptional results (Variable)
  • If you're a creative problem-solver with a passion for digital marketing and the ability to adapt to various client needs, we want to hear from you"