eMedEvents - Manager - Digital Marketing

2 months ago

Hyderabad, India eMedEvents Full time

Job Title: Digital Marketing Head.

Location: Hyderabad.

Department: Marketing.

Job Type: Full-time, Permanent.

Job Overview:

- We seek an experienced and visionary Digital Marketing Head to lead and execute our digital marketing strategy across healthcare education.

- The ideal candidate will have a strong background in healthcare & healthcare education, with expertise in driving lead generation, customer acquisition, and brand awareness through multi-channel digital marketing campaigns.

- This role will be pivotal in scaling our digital presence, enhancing customer engagement, and achieving business growth goals.

Key Responsibilities:

- Digital Marketing Strategy: Develop and implement a comprehensive digital marketing strategy tailored for healthcare and EdTech sectors, driving business objectives such as lead generation, customer acquisition, and retention.

- Team Leadership: Manage and mentor a team of digital marketing specialists, content creators, SEO experts, PPC managers, and social media strategists, ensuring alignment with business goals and campaign execution.

- Performance Marketing: Oversee all performance marketing initiatives, including paid search (Google Ads), social media advertising (LinkedIn, Facebook, Instagram), display advertising, and programmatic marketing campaigns.

- SEO/SEM: Lead search engine marketing efforts by optimizing content, improving SEO performance, and enhancing SEM efforts to increase organic and paid search rankings.

- Content Marketing: Collaborate with content teams to create high-quality, relevant, and engaging content that educates, nurtures leads, and promotes our healthcare and EdTech products and services.

- Analytics & Reporting: Leverage analytics tools (e.g., Google Analytics, HubSpot, SEMrush) to monitor campaign performance, measure ROI, and make data-driven decisions to improve marketing strategies continuously.

- Customer Acquisition: Design and execute strategies for customer acquisition and lead generation, including targeted campaigns, inbound marketing, and partnerships.

- Brand Building & Thought Leadership: Position the company as a thought leader in healthcare and EdTech through strategic campaigns, social media presence, industry partnerships, and collaborations.

- Email Marketing & Automation: Oversee email marketing campaigns, nurture funnels, and implement marketing automation workflows to guide leads through the buyer journey and enhance customer lifecycle management.

- Product Marketing: Work closely with the product team to align digital marketing campaigns with new product launches, ensuring visibility and driving adoption in healthcare and EdTech sectors.

- Industry Expertise: Stay ahead of trends, regulations, and emerging technologies in the healthcare and EdTech industries, adapting strategies accordingly to remain competitive.

- Budget & Vendor Management: Manage digital marketing budgets, allocate resources efficiently, and work with external vendors, agencies, and tools for campaign execution.

Qualifications & Skills:

Education: Bachelor's or Master's in Marketing, Business Administration, or a related field.

Experience: 10+ years of digital marketing experience with at least five years in a leadership role, specifically within healthcare and EdTech industries.

Industry Expertise:


- Strong understanding of healthcare marketing regulations (HIPAA compliance, healthcare advertising standards) and EdTech best practices for audience engagement and lead generation.

Data-driven:


- Expertise in data analytics and performance measurement, with proficiency in tools such as Google Analytics, HubSpot, SEMrush, and other marketing automation platforms.

Omni-channel Expertise:


- Proven experience managing multi-channel digital marketing campaigns (SEO, SEM, PPC, email marketing, social media, content marketing).

Leadership & Management:


- Strong leadership and people management skills, with experience building and scaling high-performing marketing teams.

Project Management:


- Excellent project management skills with the ability to prioritize, manage multiple initiatives, and meet deadlines in a fast-paced environment.

Communication:


- Strong written and verbal communication skills, with the ability to present complex data insights and strategies to key stakeholders.

Innovative & Strategic Thinker:


- Ability to think creatively and strategically, with a track record of developing innovative digital marketing campaigns.

Tech-savvy:


- Familiarity with digital marketing platforms, tools, and technologies that drive performance, including marketing automation, CRM systems, and analytics platforms.

Preferred:

- Certifications: Relevant certifications in digital marketing, such as Google Ads, Google Analytics, HubSpot, or other industry-recognized credentials.

- Experience in lead generation and customer acquisition in B2B and B2C models.

- Experience with EdTech or healthcare SaaS products, webinars, and online learning solutions.

- Prior experience working with product and sales teams to align marketing strategies for maximum impact.

What We Offer:

- Competitive salary and comprehensive benefits package.

- Opportunity to lead marketing efforts in two fast-growing and impactful industries.

- Professional development opportunities and a collaborative work environment.

(ref:iimjobs.com)

  • Digital Marketing Director

    1 month ago

    Hyderabad, Telangana, India eMedEvents Full time

    About eMedEventseMedEvents is a leading provider of digital marketing services for the healthcare and education industries.Job Title: Digital Marketing DirectorLocation: Hyderabad, IndiaJob Overview:We are seeking an experienced Digital Marketing Director to lead our digital marketing efforts in the healthcare and education sectors. As a key member of our...

  • eMedEvents - ElasticSearch Developer

    3 months ago

    Hyderabad, India eMedEvents Full time

    Job Title : Search and Analytics DeveloperLocation : HyderabadeMedEvents is a leading CME/CE marketplace committed to providing healthcare professionals with comprehensive and innovative continuing medical education resources. We are dedicated to enhancing the professional development of our users by offering a robust platform that facilitates access to...

  • eMedEvents - ElasticSearch Developer

    1 month ago

    Hyderabad, India eMedEvents Full time

    Job Title : Search and Analytics DeveloperLocation : HyderabadeMedEvents is a leading CME/CE marketplace committed to providing healthcare professionals with comprehensive and innovative continuing medical education resources. We are dedicated to enhancing the professional development of our users by offering a robust platform that facilitates access to...

  • Head of Healthcare Digital Strategy

    1 month ago

    Hyderabad, Telangana, India eMedEvents Full time

    About eMedEventseMedEvents is committed to providing innovative digital marketing solutions for the healthcare and education sectors.Salary Range: ₹25-30 lakhs per annumJob Title: Head of Healthcare Digital StrategyThis role involves overseeing digital marketing efforts, creating engaging content, and leveraging analytics to optimize campaign performance...

  • Healthcare Education Marketing Leader

    1 month ago

    Hyderabad, Telangana, India eMedEvents Full time

    About eMedEventseMedEvents is a forward-thinking organization dedicated to delivering exceptional digital marketing solutions for the healthcare and education industries.Estimated Salary: ₹25 Lakhs - ₹35 Lakhs per annumJob Title: Healthcare Education Marketing LeaderAs a crucial member of our team, you will be responsible for devising and implementing a...

  • Social Media Lead

    4 weeks ago

    Hyderabad, Telangana, India eMedEvents Full time

    About the Role:This is an exciting opportunity to join our team as a Social Media Lead and take charge of our social media strategy, driving brand awareness and engagement across multiple platforms.About Us:eMedEvents is a leading provider of medical education events, and we are committed to delivering high-quality content and experiences to our...

  • Marketing Manager for Social Impact

    4 weeks ago

    Hyderabad, Telangana, India eMedEvents Full time

    Job Overview:We are seeking a Marketing Manager for Social Impact to lead our social media efforts and drive brand awareness, engagement, and conversions across multiple platforms.About eMedEvents:eMedEvents is a leading provider of medical education events, and we are committed to delivering high-quality content and experiences to our...

  • Digital Marketing Director

    4 weeks ago

    Hyderabad, Telangana, India eMedEvents Full time

    Job Title: Digital Marketing DirectoreMedEvents is seeking a highly experienced and visionary Digital Marketing Director to lead our digital marketing strategy across healthcare education. As a key member of our team, you will be responsible for developing and implementing a comprehensive digital marketing plan that drives business objectives such as lead...

  • Senior Technology Manager

    1 month ago

    Hyderabad, Telangana, India eMedEvents - Global Marketplace for CMECE Full time

    Job Title: Senior Technology Manager - eMedEventsAbout Us: eMedEvents is a global marketplace for Continuing Medical Education (CME) and Continuing Education (CE). We provide a comprehensive solution for healthcare professionals to find, register, and attend CME/CE events and courses. Our team is seeking a highly skilled Senior Technology Manager to lead our...

  • eMedEvents Digital Strategy Manager

    4 weeks ago

    Hyderabad, Telangana, India eMedEvents Full time

    ResponsibilitiesWe are looking for a highly skilled Digital Marketing Head to lead our digital marketing efforts in healthcare and EdTech industries.Your key responsibilities will include:Developing and implementing a comprehensive digital marketing strategy for healthcare and EdTech sectors.Overseeing all performance marketing initiatives, including paid...

  • Digital Marketing Strategist

    4 weeks ago

    Hyderabad, Telangana, India eMedEvents Full time

    Job Description:We are seeking a highly skilled Digital Marketing Strategist to lead our social media efforts and drive brand awareness, engagement, and conversions across multiple platforms. As the ideal candidate, you will have extensive experience developing and executing creative social media campaigns, using data-driven insights to optimize performance,...

  • EdTech Marketing Strategist

    4 weeks ago

    Hyderabad, Telangana, India eMedEvents Full time

    Job Overview:eMedEvents is seeking a talented Digital Marketing Director to join our team. As a key member of our team, you will be responsible for leading our digital marketing strategy across healthcare education. This role offers a unique opportunity to work with cutting-edge technologies and innovative approaches to drive business objectives such as lead...

  • Digital Content Director

    1 month ago

    Hyderabad, Telangana, India eMedEvents Full time

    Job Description:eMedEvents is seeking a Digital Content Director - Social Media to lead the development and execution of our social media strategy. The ideal candidate will have a strong background in social media marketing, excellent content creation skills, and the ability to manage a team of social media specialists.**Key Responsibilities:*** Develop and...

  • eMedEvents - Manager - Social Media

    2 months ago

    Hyderabad, India eMedEvents Full time

    Job Title : Social Media Marketing Lead. Location : Hyderabad. Department : Marketing. Job Type: Full-time, Permanent. Job Overview :- We seek a dynamic and results-driven Social Media Marketing Lead to spearhead our social media strategy and drive brand awareness, engagement, and conversions across multiple social platforms.- The ideal candidate will have...

  • eMedEvents - Senior Technology Manager - PHP/CodeIgniter

    1 month ago

    Hyderabad, India eMedEvents - Global Marketplace for CMECE Full time

    Senior Technology ManagerLocation : HyderabadExperience : 10-12 yearseMedEvents is a premier online platform for Continuing Medical Education (CME) and Continuing Education (CE). We provide a comprehensive solution for healthcare professionals to find, register, and attend CME/CE events and courses. We are seeking a highly skilled Senior Technology Manager...

  • Social Media Lead

    4 weeks ago

    Hyderabad, Telangana, India eMedEvents Full time

    eMedEvents is hiring an experienced Social Media Lead to spearhead our social media strategy and drive brand awareness, engagement, and conversions across multiple social platforms. The estimated salary for this position is $110,000-$130,000 per year. In this role, you will lead the creation of engaging, high-quality, and on-brand content (visual, video,...

  • Social Media Marketing Strategist

    1 month ago

    Hyderabad, Telangana, India eMedEvents Full time

    **Job Title:** Social Media Marketing Strategist**Estimated Salary:** $90,000 - $120,000 per annum">About the Role:We are seeking a highly skilled and experienced Social Media Marketing Strategist to join our team at eMedEvents. As a key member of our marketing department, you will be responsible for developing and executing comprehensive social media...

  • Multimedia Campaign Lead

    1 month ago

    Hyderabad, Telangana, India eMedEvents Full time

    Job Summary:eMedEvents is seeking a Multimedia Campaign Lead to develop and execute comprehensive social media strategies that drive brand awareness, engagement, and conversions across multiple platforms. The ideal candidate will have a proven track record of creating and implementing successful social media campaigns, as well as managing a team of social...

  • Digital Marketing Director

    4 weeks ago

    Hyderabad, Telangana, India eMedEvents Full time

    Job OverviewWe are seeking an experienced Digital Marketing Head to lead and execute our digital marketing strategy across healthcare education. The ideal candidate will have a strong background in healthcare & healthcare education, with expertise in driving lead generation, customer acquisition, and brand awareness through multi-channel digital marketing...

  • Technology Leadership Position

    1 month ago

    Hyderabad, Telangana, India eMedEvents - Global Marketplace for CMECE Full time

    Senior Technology ManagereMedEvents seeks a seasoned Technology Manager to oversee our ed-tech platform. As a member of our technology team, you will be responsible for leading development efforts, managing code quality, and driving scalability.Responsibilities:- Develop and implement scalable architectures using PHP and CodeIgniter.- Collaborate with...