
AU Small Finance Bank
3 weeks ago
Job Title : Adobe Campaign
Experience Required : 2+ Years
Job Summary :
Key Responsibilities :
Campaign Development & Execution :
- Design, build, and deploy marketing campaigns using Adobe Campaign Manager (Classic or Standard).
- Configure workflows, delivery templates, and audience targeting logic.
Technical Workflow Management :
- Develop and maintain connectors and scripts to integrate Adobe Campaign with other platforms (e.g., CRM, data warehouses).
- Automate campaign processes and ensure data flow integrity.
Log Analysis & Troubleshooting :
- Monitor campaign logs and system performance.
- Identify and resolve errors or bottlenecks in workflows and deliveries.
Issue Management :
- Raise and follow up on technical issues with Adobe support.
- Document resolutions and maintain a knowledge base for recurring issues.
Collaboration & Documentation :
- Work closely with marketing, data, and IT teams to align campaign strategies with business goals.
- Maintain detailed documentation of workflows, configurations, and troubleshooting steps.
Required Skills & Qualifications :
- Strong understanding of campaign workflows, data schemas, and delivery mechanisms.
- Proficiency in SQL, JavaScript, or XML for scripting and connector development.
- Experience with log analysis, error debugging, and performance optimization.
- Familiarity with REST/SOAP APIs and integration techniques.
- Excellent communication and stakeholder management skills.
Preferred Qualifications :
- Adobe Campaign Certification.
- Experience with other Adobe Experience Cloud tools (e.g., Adobe Analytics, Adobe Target).
- Exposure to marketing automation and customer journey orchestration.
Employment Type : Full-Time
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