Area Sales Manager

3 days ago

New Delhi, India The Banyan HR Consults Chennai Full time

Position: Area Sales Manager (ASM)Location: ChennaiIndustry: FMCG – Food (Masala Preferred)Job SummaryWe are looking for an experienced and performance-driven Area Sales Manager (ASM) to manage our sales operations in Chennai. The ideal candidate must have a minimum of 10 years' experience in the FMCG food sector, with a strong preference for candidates who have worked in spices/masala products.Key Responsibilities- Drive primary and secondary sales in the assigned territory (Chennai and nearby markets). - Handle distributor and retailer network expansion and management. - Develop sales strategies to meet monthly, quarterly, and annual targets. - Lead and mentor a team of Territory Sales Officers/Executives. - Plan and execute trade promotions, new product launches, and retail visibility initiatives. - Monitor competitor activities and market trends; provide timely feedback to the management. - Ensure compliance with company policies, pricing, and commercial terms. - Submit regular reports and analysis on territory performance.Key Requirements- Minimum 10 years of experience in FMCG food sales. - Strong experience in masala/spices product sales is highly preferred. - Sound knowledge of Chennai and Tamil Nadu retail/wholesale markets. - Proven experience in managing distributor and retail networks. - Fluent in Tamil and English; Hindi is an added advantage. - Bachelor's degree in any discipline (MBA preferred). - Willingness to travel extensively within the region.Desired Attributes- Excellent leadership and communication skills. - Target-oriented and self-motivated. - Strong negotiation and relationship-building abilities. - Good analytical and reporting skills.

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