Masters Union
5 days ago
the RoleWe are looking for a Senior Manager - Performance Marketing to lead our growth and acquisition efforts across digital channels. This role will drive end-to-end strategy, execution, and optimization of paid marketing campaigns to generate high-quality leads, maximize ROI, and accelerate Masters Unions growth trajectory. The ideal candidate is a data-driven marketer with deep expertise in paid media, analytics, and funnel optimization, who thrives on experimentation and measurable impact.Key Responsibilities- Own and scale performance marketing strategy across paid channels (Google, Meta, LinkedIn, YouTube, programmatic, affiliates, etc.).- Plan, execute, and optimize multi-channel paid campaigns to drive qualified leads, conversions, and enrolments.- Manage marketing budgets effectively, ensuring optimal ROI and cost efficiency.- Collaborate with creative, design, content, and tech teams to develop compelling ad creatives and landing pages that improve conversion rates.- Implement advanced audience segmentation, remarketing, and personalization strategies to enhance funnel performance.- Track, analyze, and report performance metrics across all campaigns; extract actionable insights to guide decision-making.- Partner with leadership and admissions teams to align campaigns with overall business goals and student acquisition targets.- Stay up to date with the latest trends, tools, and best practices in digital marketing, analytics, and automation.What Were Looking Bachelors degree in Marketing, Business, or a related field; a Masters degree is 5-7 years of proven experience in performance marketing, growth marketing, or digital acquisition roles, preferably in education, consumer, or high growth Startups.- Strong hands-on expertise in Google Ads, Meta Ads, LinkedIn Ads, analytics tools (Google Analytics, Mixpanel, HubSpot, etc.), and marketing automation platforms.- Deep understanding of data analytics, conversion tracking, A/B testing, and attribution models.- Strong analytical, creative, and project management skills with a bias toward execution and measurable results.Master"s UnionHR Team -Harish (ref:iimjobs.com)
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Masters Union
3 weeks ago
Gurugram, India Masters Union Full timeWe are looking for a seasoned finance leader to drive financial strategy, discipline, and operational excellence. This role is ideal for an ex-Head of Finance with startup experience, strong FP&A expertise, and an MBA + CA background. You will not only own core finance operations but also partner closely with leadership on business strategy, growth planning,...
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Masters Union
2 weeks ago
Gurugram, India Masters Union Full timeThe Lead/GM- Human Resources will be responsible for developing and executing HR strategies that align with our organizational goals. This role involves handling comprehensive documentation, creating a performance management system (PMS) from scratch, talent management and restructuring various HR operations to ensure effective and efficient HR...
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Masters Union
2 weeks ago
Gurugram, India Masters Union Full timeThe Director/ Associate Director - Special Projects will be a pivotal partner to the leadership team, ensuring seamless execution of key strategic initiatives. This role offers a unique opportunity to work across functions-including admissions strategy, curriculum innovation, marketing, academic delivery, student experience, and partnerships-driving...
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Masters Union
2 weeks ago
Gurugram, India Masters Union Full timeThe Head of New Initiatives will be responsible for driving high-impact, innovative projects that advance our mission. This role blends strategic vision, entrepreneurship, and execution across initiatives ranging from new programs and partnerships to special projects and industry engagement.Role Overview:1. Lead the conceptualization and execution of new...
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Masters Union
2 weeks ago
Gurugram, India Masters' Union Full timethe Role:We are looking for an experienced and dynamic Operations / Delivery Head to lead and manage the delivery of curriculum across all our programs. In this role, you will ensure the smooth execution of course delivery, overseeing faculty coordination, scheduling, content management, and overall program execution. You will also work closely with internal...
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Master's Union
1 week ago
Gurugram, India Master's Union Full timeDescription : Role Overview :The Design Programmes will play a pivotal role in conceptualising, launching, and managing new design-focused programmes at Masters Union. This is a senior leadership position requiring a strong professional background in design, corporate leadership experience, and the ability to build a high-impact academic Responsibilities :...
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Associate Director of Design I
3 weeks ago
Gurugram, India Masters' Union Full timeJob Description Design Programmes will play a pivotal role in conceptualising, launching, and managing new design-focused programmes at Master's Union. This is a senior leadership position requiring a strong professional background in design, corporate leadership experience, and the ability to build a high-impact academic experience. The Core...
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Masters Union
5 days ago
Gurugram, India Masters'union Full timethe Role:We are looking for a dynamic Lead Brand Marketing to spearhead our brand strategy, storytelling, and market positioning. This is a senior leadership role that requires deep expertise in building and scaling brands, managing high-impact campaigns, and driving creative excellence. The ideal candidate will be a strategic thinker, hands-on executor, and...
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Masters Union
2 weeks ago
Gurugram, India SHANTI INFORMATICS Full timeDescription: Masters Union is a new-age business and technology school redefining higher education through industry-led learning. We bring together top CXOs, entrepreneurs, and policymakers to teach and mentor our students. Our mission is to build future-ready business leaders who learn business by doing business.As one of Indias fastest-growing educational...
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Masters Union
2 weeks ago
Gurugram, India SHANTI INFORMATICS Full timeUnion is a new-age business school reimagining higher education through industry-led learning. Our mission is to build future-ready leaders who learn business by doing business. We are home to Indias most competitive business programs from our flagship Postgraduate Programme in Technology & Business Management (PGP-TBM) to emerging undergraduate and...