Campden Family Connect
3 weeks ago
Overview of the Role:
- Provide support, intelligence, connections and networking opportunities to members
- Organize and manage membership & community events
- Marketing of membership & community events
- Implement Marketing Campaigns
- Support Operations and management of events
Key Job Role:
- Research potential conference ideas and record competitive events
- Research and analyze the feasibility of developing potential conference topics into commercially viable events
- Identify the target audience for a given conference idea and the most marketable angle on this topic
- Write content, marketable conference programs based on research
- Research potential topics to be address in the conference agenda through secondary research
- To determine the validity of proposed topic, sub-themes, timing and location and validate the potential subjects through telephone research
- Identify, approach and confirm suitable speakers for the conferences
- Schedule and lead calls with C-level executives to join as speakers and finalizing their presentation subjects
- Negotiate, draft and manage speaker agreements with authors, thought leaders and industry experts
- Liaising with speakers throughout the conference production cycle to ensure constant communication and avoid speaker dropouts
- Ensure speakers are briefed on the required content of their presentation
- Connect with speakers and attendees post the conference to take their feedback and document it for the next annual meeting
- Collaborate with sales, marketing, operations and other business units to ensure alignment with event strategy and delivery
- Oversee design of the conference brochure ensuring key selling points are emphasized
Marketing Activities:
- Ensuring that the Company Strategy Document is followed
- Research and data strengthening for overall functioning of business activities
- Overseeing social media activities on LinkedIn and Twitter
- Managing brand presence and word of mouth
(ref:iimjobs.com)
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