Social media manager

7 days ago


Mumbai, India Gaysi Family Full time

Company DescriptionGaysi Family, founded in 2008, is a media platform and community space for queer desis, amplifying voices and lived experiences from South Asia. We explore queerness not just through identities, but as a philosophy, a politics, and a practice. Through gender-expansive media, collaborative campaigns, and community-led events, we aim to tell nuanced stories that resist tokenism and embrace complexity.Role DescriptionWe’re looking for a creative and organized Social Media Manager to handle day-to-day management of Gaysi Family’s online presence across multiple platforms. You’ll create engaging, platform-specific content, manage posts and stories, and foster authentic connections with our community on Instagram (including Broadcast), Pinterest, and You Tube.You’ll be instrumental in shaping Gaysi Family’s digital voice, maintaining consistency across channels, and creating space for meaningful queer community building online.Key Responsibilities:Content CreationConceptualise, create (shoot & edit), and publish original, high-quality content (posts, Reels, memes, stories, You Tube Shorts, etc.)Write compelling copy, captions, and scripts aligned with Gaysi Family’s tone and sensibility.Design visuals using tools like Canva, Adobe Suite, or similar platforms.Spot and adapt social media trends relevant to our audience.Suggest creative ideas for growth while maintaining authenticity and integrity.Maintain a consistent posting schedule and content calendar.Online Community ManagementMonitor, engage, and respond to messages, comments, and group activityManage and moderate online spaces (Instagram and You Tube)Foster an inclusive, respectful, and affirming digital environmentOrganize interactive sessions like AMAs, polls, and community check-insCampaigns & CollaborationsSupport influencer collaborations, event coverage, and partner campaigns through tailored social contentCapture behind-the-scenes moments, interviews, and community highlights during eventsWork with internal teams to ensure alignment across social content and campaignsRequirements0–1 years of experience in social media and digital content creationStrong writing and visual storytelling skillsProficiency in tools like Canva, Cap Cut, In Shot, Adobe Suite, etc.Passion for digital culture, memes, and social trendsExperience or comfort with community management on platforms like Instagram, You Tube and PinterestDeep awareness of LGBTQ+ issues, language, and sensitivitiesNice to HavePhotography/videography skillsExperience in queer media, lifestyle brands, or advocacy/cause-based workFamiliarity with performance marketing metrics and social KPIsLocation: Khar West, MumbaiEmployment Type: Full-time, On-siteExperience: 0 - 1 years (Freshers with strong portfolios are welcome)Salary: ₹3,00,000 - ₹4,00,000 per annum (commensurate with experience)Based in Mumbai and comfortable with on-site work in Khar West.*Please apply ONLY if the given salary structure is suitable for you



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