Performance Marketing Lead

15 hours ago

New Delhi, India Antara Senior Care Full time

About Ageasy by AntaraAgeasy is a direct-to-consumer (D2C) brand under Antara, a part of the Max Group, dedicated to enhancing the lives of seniors through thoughtful products and services. Ageasy offers a curated range of products tailored to the evolving needs of the elderly, and is on a mission to become the leading senior care D2C brand in India.Role OverviewWe are looking for a data-driven and growth-oriented Performance Marketing | Ecommerce Manager with a strong focus on Amazon advertising and marketplace optimization. You will play a pivotal role in scaling Ageasy's presence on Amazon by managing ad strategy, improving listings, driving conversion, and maximizing ROAS (Return on Ad Spend).This role requires a blend of analytical thinking, performance marketing expertise, hands-on experience with Amazon Seller Central & Ads Console, and a good understanding of the D2C customer journey.Key ResponsibilitiesAmazon Advertising & Performance Marketing- Plan, execute, and optimize Amazon Sponsored Ads campaigns (SP, SB, SD) for Ageasy’s product portfolio. - Manage budgets, bidding strategies, and ACoS targets to ensure profitability and growth. - Analyze campaign data to derive actionable insights, optimize keywords, placements, and creatives. - Regularly test and implement new ad types, targeting methods, and strategies to improve visibility and sales. - Coordinate with design/content team to create compelling ad creatives and A+ content.Ecommerce Marketplace Management- Own Ageasy's Amazon storefront, listings, and product detail pages. - Optimize listings with high-converting titles, bullet points, descriptions, and backend keywords. - Implement and monitor SEO best practices to improve organic ranking. - Coordinate with inventory and supply chain teams to ensure product availability and timely dispatches. - Monitor and improve product ratings, reviews, and customer satisfaction metrics.Reporting & Analytics- Generate weekly and monthly performance reports across advertising, sales, and profitability. - Track KPIs including CTR, CVR, TACoS, ACOS, organic vs. paid sales mix, Buy Box percentage, etc. - Conduct competitor benchmarking and price analysis.Cross-Functional Collaboration- Work closely with marketing, design, customer service, and logistics teams to ensure a seamless customer experience. - Partner with product and R&D teams to gather feedback from Amazon data and reviews to improve product offerings.Key Skills & Qualifications- 3-6 years of experience in ecommerce, specifically managing Amazon Ads and Seller Central. - Proven success managing advertising budgets and improving campaign ROAS. - Strong analytical skills; experience with Excel, Amazon Advertising Console, and third-party tools (e.g., Helium10, DataHawk, etc.) - Excellent communication and project management skills. - Understanding of D2C customer lifecycle, preferably in health, wellness, or senior care categories. - Experience in content optimization and understanding Amazon SEO.Preferred Experience- Prior experience working in a D2C startup or brand. - Experience with other marketplaces like Flipkart, 1mg, or senior-focused platforms is a plus. - Understanding of Amazon Prime, FBA/FBM models, and Amazon Vine/Brand Registry.

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