Performance Marketing Lead

16 hours ago

New Delhi, India Experiences Digital Full time

Company DescriptionExperiences Digital , established in 2016, powers brand growth through a mix ofcreative excellence, performance strategy, and technology innovation . With aglobal footprint , we partner with brands to turn marketing intomeasurable impact .Role DescriptionWe’re looking for aPerformance Marketing Leadwho can bring both strategic thinking and creative intelligence to our digital campaigns across Meta, Google, and other paid channels. Should be open to work US hours.What You’ll DoOwn the performance marketing strategy & execution across Meta, Google, and emerging platforms Analyze creative performance and guide the design/content teams with data-backed insights Lead experimentation with ad formats, audience segments, and creative approaches Build performance dashboards and translate metrics into meaningful business outcomes Collaborate with client strategy and growth teams to optimize budgets and drive ROAS Stay ahead of the curve on ad tech, attribution, and creative optimization trendsWhat We’re Looking For5+ years of experience in performance marketing / paid media strategy Proven expertise in Meta Ads Manager, Google Ads, and Analytics tools Strong understanding of creative optimization, audience strategy, and conversion funnels A mix of data-driven and creative thinking Experience leading small teams or managing multiple campaigns simultaneously

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