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Social Media Executive

2 months ago

Tiruchirappalli, India ThisRapt Hospitality Marketing Full time

About ThisRapt:  

ThisRapt is a leading hospitality marketing agency, specializing in innovative solutions to help businesses in the hospitality industry grow and thrive. Our mission is to deliver cutting-edge marketing strategies that drive engagement, increase brand visibility, and generate measurable results for our clients. We are now looking for a skilled Social Media Executive with exceptional copywriting skills and B2B experience to join our vibrant team.


Role Overview:  

As a Social Media Executive at ThisRapt, you will take charge of managing social media channels, primarily focusing on B2B marketing. You will create compelling content, craft persuasive copy, and execute strategies to enhance engagement and brand presence. Your ability to understand the needs of businesses in the hospitality industry and produce engaging social media content will be key to driving growth.


Key Responsibilities:

- Develop and implement social media strategies tailored to the B2B hospitality industry, with a focus on , Twitter, and Facebook.

- Create engaging and on-brand content, including posts, captions, and graphics that resonate with hospitality businesses.

- Craft compelling, high-quality copy that promotes ThisRapt’s services and clients, ensuring it aligns with brand tone and messaging.

- Monitor and analyze social media performance, using insights to optimize content strategies and maximize engagement.

- Collaborate with the marketing team to ensure consistent branding and messaging across all digital platforms.

- Stay updated on the latest social media trends and best practices within the B2B and hospitality sectors.

- Manage social media scheduling, monitoring, and reporting tools to track performance metrics.

- Assist in developing and executing paid social media campaigns where relevant.

- Foster and engage in online communities, building relationships with key industry influencers and businesses.


Qualifications:

- Proven experience as a Social Media Executive or in a similar role, with a focus on B2B marketing.

- Strong copywriting skills with the ability to create persuasive, clear, and engaging content.

- Familiarity with social media management tools (e.g., Hootsuite, Buffer, or similar platforms).

- Excellent understanding of social media platforms, particularly , Twitter, and Facebook.

- Strong communication and collaboration skills.

- Analytical mindset with the ability to interpret social media metrics and data to improve performance.

- Self-motivated, detail-oriented, and able to manage multiple projects simultaneously.


What We Offer:

- Competitive salary and benefits.

- Opportunities for professional growth and development.

- A collaborative and creative work environment.

- Flexible working options, including remote work.