Proptiger - Senior Content Marketing Role

3 weeks ago


Gurugram, India Housing.com Full time

Responsibilities:

- Preferably a course in Mass Comm or Journalism, with a media or content background with 2-5 years of experience.

- Have written articles or sub-edited articles or preferably have done both.

- Experience in the digital space and a working knowledge of SEO will be an added advantage.

- High on energy and able to juggle between multiple projects and deliver high quality output within timelines.

- Someone looking to work in a fast-paced, performance driven culture.

- Strategy: work with the Head of Content Marketing to define and deliver the content marketing strategy.

- Management: manage a freelance writer and be responsible for their workload and output.

- Content Creation: create content (blogs, e-books, whitepapers, podcasts, videos, and webinars) to be used at every stage of the funnel with a focus on being helpful.

- Inbound marketing: follow the inbound marketing methodology to optimise content for search.

- Content Promotion: use social channels to promote content, manage our monthly newsletter, and write guest blogs.

- Sales Support: create a variety of content-case studies, presentations, or internal sales support materials-to help the sales team.

- Marketing Automation: manage Hubspot and work with sales to ensure leads are followed up on.

- Analysis: share analytics and reports about how our content marketing efforts are doing.

(ref:iimjobs.com)
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