Ecommerce Specialist
2 weeks ago
About the Brand :
Au Naturel Beauty Pvt Ltd is a company that is poised to make a foray in the beauty and skincare space through its brand Neude. At the very core of the brand is a promise of quality products designed for today’s discerning consumer. Strong emphasis is placed on ingredient and formulation leadership, along with a brand vocabulary and story that is customized for our community.
Job Description
This person will look at profitability, channel spending, and channel ads delivery. An ideal candidate is a prompt learner who’s primary responsibility is to drive profitable sales in the current and future E-commerce channels.
What you’ll work on:
- Monitor Sales figures/Reporting and trend to analyses how online activity can be improved to increase revenue.
- Focus on ACOS / ROAS along with driving sales and reducing wastage - Budget management and forecasting - Monitor the performance of advertising campaigns and drive activity to improve marketing KPIs
- Manage accounts to identify improvements across content, advertising, and product assortment to reach optimal ROI - Strategic thinking, flawless execution, and insightful data analysis to identify areas of opportunity and deliver sales-driving initiatives - Provide weekly / monthly sales and advertising analytics
- Ensuring presence of complete product assortment, comprehensive product content (with Hi Res images, A+ Content and Videos).
- Generate and implement new sales and marketing initiatives to increase sales and profitability operations.
- Setting up and managing Amazon Ad campaigns, ad groups, ads, keywords, bids, and budgets for all assigned accounts on a weekly basis.
- Performing Keyword Research, Competitor Research, and Market Research for each assigned account.
- Must have experience in running a conversion-based campaign for E-commerce businesses (Both B2B and B2C) like Amazon/Flipkart.
- Negotiate advertising contracts/Launch and establishing new businesses
- Generate and implement new sales and marketing initiatives to increase sales and profitability operations.
- Responsible for developing the Sales targets with E-Commerce portals and making 360degree marketing plan to achieve the same on platforms
- Research and Identify potential market trends, monitor competitor activity and make recommendations for potential promotional opportunities.
Key Requirements:
- A minimum of 3-5 years of experience in Amazon Ads, Flipkart Ads & Ecommerce is a MUST
- Ecommerce experience working on Amazon, Flipkart, Nykaa, Myntra, other channels is a MUST
- Ability to plan and manage ecom budget
- Insightful, Innovative, Collaborative and highly Organized
- Account Management Experience – Key Account, Institutional etc
- Ability to take internal and external stakeholders along
- Willingness to experiment and improve continuously
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