Product Manager Oncology

4 weeks ago

Mumbai, Maharashtra, India Cipla Full time

Job Purpose: This position is a part of the EMEU central marketing team & will be responsible for designing and executing brand strategy for oncology portfolio. The role will involve developing promotion, cycle campaign & briefing & coordinating with the filed force for promotional strategy. The cornerstone for successful implementation of programs will be guided by focus on Channel Optimization & Activation & Performance Analysis

Key Accountabilities:

Accountability Cluster

Strategic Marketing

  • Life cycle management for existing brands and new launch preparation
  • Develop the strategy roadmap for the portfolio of the Oncology business
  • Drive brand plan & run a scoping exercise for multi-channel marketing initiatives through customer insights on basis of disease and market
  • understanding
  • Leverage analytics to assess current & future business trends & deploy plan to accelerate business growth & mitigate risks
  • Financial accountability of brands in the portfolio revenue, promotional budgets and profitability

Operational

  • Define the implementation plan for the brand strategies & monitor the status with various stakeholders- both internal and external
  • Design creative marketing and promotional campaigns and cascade it to the desired customer by providing appropriate training to the sales force in order to maximize impact of marketing activities and return on investment
  • Liaison with external agencies to deliver initiatives for brand
  • Monitor business performance and external environment via appropriate tools to deliver corrective action as required to meet business objectives
  • Periodically plan and utilize Marketing budget by allocating resources for required products with the objective of maximizing return on marketing expenditure
  • To provide timely and pertinent inputs to the Sales team in order to maintain / improve health of the business

Compliance

  • Ensure compliance to the processes & conformity to the policies in execution of brand Strategies
  • Work in collaboration with the Medical & Marketing team to validate the content developed
  • Adhere to the guidelines laid down by the Regulators while designing the brand campaigns

Educational qualifications:

B.Pharma/ B.Sc + MBA : MBA-pharma is preferred

Relevant experience:

Minimum 3 years of marketing experience in Oncology therapy. Experience in Domestic market is also fine.

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