Senior Analyst

Experience3 - 6 yrs

Location

India - Trivandrum India - Cochin India - Calicut India - Koratty India - Chennai India - Bangalore India - Noida

QBurst is undergoing an AI-led transformation and is seeking a technically skilled Marketing Automation (MA) Developer to design, build, and optimize integrations and customer journeys across enterprise marketing automation platforms. 

Responsibilities:

Translate business requirements into effective marketing automation solutions using tools such as Adobe Campaign, Salesforce Marketing Cloud (SFMC), or Marketo. Design, build, and execute advanced campaigns across email, SMS, push notifications, and other digital channels. Provide implementation consultancy, customer support, and post-deployment assistance for marketing automation solutions. Develop, test, deploy, and document both technical and business solutions within MA platforms. Design and configure ETL logic and data flows to integrate customer data with marketing automation platforms. Manage small to mid-sized projects independently, including reporting progress to stakeholders. Develop dashboards and performance reports to measure and optimize campaign effectiveness. Recommend improvements for campaign performance, customer engagement, and personalization strategies. Stay updated with the latest marketing automation strategies, AI/ML capabilities, and industry best practices. Collaborate cross-functionally to design, test, and optimize multi-channel customer journeys. Work independently in dynamic environments, including handling urgent issues, releases, and production support.

Requirements:

Minimum 3+ years of hands-on experience with at least one enterprise marketing automation tool: Adobe Campaign, SFMC, Eloqua, Marketo, HubSpot, Braze, Insider, Klaviyo, or Adobe Journey Optimizer (AJO). Strong specialization in Adobe Campaign and/or SFMC. Programming knowledge in one or more: JavaScript, HTML, CSS, XML, jQuery, SQL, JSON, Shell Script, AMPscript, or SSJS (hands-on experience is a strong advantage). Certification(s) in marketing automation platforms or AI-driven marketing tools preferred. Strong problem-solving, documentation, and stakeholder communication skills. Ability to thrive as a self-starter in fast-paced, dynamic environments.

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