Alice Blue Commodities

3 weeks ago


Bengaluru, India Alice Blue Commodities Pvt Ltd Full time

Assistant Manager - Performance Marketing the RoleWe are seeking a dynamic and analytical Assistant Manager Performance Marketing to drive our digital growth strategy. The ideal candidate will manage end-to-end paid marketing campaigns across digital platforms, focusing on user acquisition, lead generation, and ROI-driven performance.Key Responsibilities- Campaign Management: Plan, execute, and optimize performance marketing campaigns across Google Ads, Meta (Facebook/Instagram), YouTube, Affiliate channels, and other programmatic/display networks.- Performance Tracking: Monitor and analyze campaign performance on a daily basis to identify trends, insights, and optimization opportunities.- Creative Collaboration: Work with creative and content teams to design compelling ad creatives, copy, and landing pages aligned with campaign objectives.- Experimentation: Conduct A/B testing on creatives, copy, targeting, and bidding strategies to improve efficiency.- Budget Optimization: Assist in planning budgets and allocate spends to maximize ROI and achieve KPIs.- Reporting & Analytics: Prepare daily, weekly, and monthly performance reports with actionable insights.- Conversion Optimization: Track and optimize conversion funnels using tools like Google Analytics, Firebase, and Google Tag Manager.- Stakeholder Management: Coordinate with internal teams, agencies, and vendors for seamless campaign execution.- Market Awareness: Stay updated with industry trends, algorithm changes, and new ad formats to maintain a competitive edge.Requirements & Qualifications- 3 to 5 years of proven experience in performance marketing or paid media roles.- Strong expertise in Google Ads, Facebook Ads Manager, YouTube Ads, and Affiliate platforms.- Proficiency in Google Analytics, Appsflyer, GTM, UTM tracking, and campaign attribution models.- Ability to work with data-driven insights using Excel, Google Sheets, Looker Studio, or Tableau.- Prior experience in lead generation or user acquisition-focused campaigns is a plus.- Strong analytical skills with a growth mindset.- Excellent communication and cross-functional collaboration skills. (ref:iimjobs.com)



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