Head Of Business Strategist

2 weeks ago

New Delhi, India Suncrypto Full time

Key Responsibilities● Develop and execute high-impact strategies to drive new user acquisition, retention, and engagement across B2C and B2B segments.● Design brand positioning strategies to make SunCrypto a trusted household name in crypto.● Collaborate with PR agencies, content teams, and social media strategists to create a unified brand voice.● Lead GTM (Go-to-Market) strategies for product launches, partnerships, and geographical expansions.● Identify and secure strategic partnerships with influencers, fintech platforms, educational institutions, and media houses.● Represent SunCrypto at key fintech, blockchain, and crypto industry events to enhance the brand’s thought leadership.● Develop and implement targeted strategies to attract and onboard High-Net-Worth Individuals (HNIs) and institutional investors to the platform.● Collaborate with the Founders, Product, Marketing, Community, and Support teams to align strategy with execution.● Drive revenue innovation through new product offerings, pricing models, and ecosystem integrations.Required Qualifications● 7–8 years of experience in business strategy roles within finance, fintech, or relevant fast-growth sectors.● Proven track record in leading cross-functional teams and strategic projects.● Strong analytical and financial modeling skills, including data analysis for business decisions.● Bachelor’s degree or above in business, finance, economics, or related field.● Deep understanding or strong interest in blockchain, cryptocurrencies, digital finance, and rapidly evolving regulatory environments.● Ability to design and optimize monetization models, fee structures, and referral programs.● Skilled in leading and aligning cross-functional teams across marketing and tech.● Strong communication, negotiation, and stakeholder management skills.● Hands-on experience with user growth hacking, funnel optimization, and performance marketing is a plus.What We Offer● Opportunity to drive impactful work at the frontier of digital finance.● Fast-paced, innovative, and collaborative team culture.● Flexible work arrangements and commitment to work–life balance.Professional growth, training, and leadership opportunities.

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