Performance Marketing

4 minutes ago

New Delhi, India Disha Life Style Pvt. Ltd. Full time

Position Overview We are seeking a highly skilled and data-drivenPerformance Marketing & Website Managerto oversee digital marketing campaigns, optimize online sales performance, and manage our e-commerce website for our ladies’ garment brand. This role requires strong analytical abilities, hands-on campaign management experience, and a deep understanding of e-commerce user experience, website operations, and fashion-centric branding.Key Responsibilities 1. Performance Marketing Plan, execute, and optimize paid campaigns acrossMeta Ads, Google Ads, Instagram, and other relevant channels . Managefull-funnel performance —awareness, consideration, and conversion campaigns. ConductA/B testingfor creatives, audiences, landing pages, and ad copy. Monitor KPIs includingROAS, CPA, CTR, CPC, Conversion Rate , and generate regular reports. Develop remarketing and retargeting campaigns to increase repeat purchases. Collaborate with the creative team to produce engaging ad content tailored to women’s fashion. Manageinfluencer performance trackingwhere required. 2. Website Management & E-Commerce Operations Oversee day-to-day website activities on Shopify / WooCommerce / Magento (as applicable). Ensure product listings are accurate withhigh-quality images, descriptions, pricing, sizing, and inventory updates . Improveuser experience (UX) , website speed, and mobile responsiveness. Coordinate with developers for technical updates, bug fixes, and feature improvements. ImplementSEO best practices —on-page, Meta tags, blogs, schema data, etc. Set up and optimizeconversion tracking, pixel integrations , and website analytics. Manage homepage banners, promotional updates, festive campaigns, and new arrivals. Work with operations team to ensure smooth order flow, COD verification, and logistic integration. 3. Data Analysis & Reporting Track and analysecustomer behaviour, funnel drop-offs, and buying patterns . Maintain dashboards and weekly/monthly performance reports. Recommend strategies based on data insights to increase sales and reduce CAC. Perform competitive analysis for pricing, products, and promotions. 4. Growth & Strategy Plan and executesales campaigns, festive offers, and product launch strategies . Optimize landing pages to improve conversion rate. Suggest and implement automation flows (email, SMS, WhatsApp) to boost retention. Identify new digital channels and partnership opportunities.Qualifications & Skills Required Bachelor’s degree in Marketing, Business, E-Commerce, or related field. 2–5 years of experience inperformance marketing , preferably ine-commerce or fashion industry . Strong knowledge ofFacebook Ads Manager, Google Ads, Google Analytics 4, Shopify / WooCommerce, and SEO tools . Hands-on experience with website management, tracking tools, pixel setup, and analytics. Ability to analyse data and derive actionable insights. Understanding of women’s fashion trends and customer behaviour (added advantage). Excellent communication, coordination, and project management skills.Key KPIs ROAS (Return on Ad Spend) CAC (Customer Acquisition Cost) Website Conversion Rate AOV (Average Order Value) Organic Traffic Growth Repeat Purchase Rate Campaign Performance MetricsWork Environment Full-time role Office-based / Hybrid (as per company policy) Fast-growing ladies’ garment e-commerce brand

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