Marketing Associate

3 weeks ago

Kalyan, India BITSoM - BITS School of Management Full time

BITS School of Management (BITSoM) is a global business school under the aegis of BITS Pilani. Our flagship programme is the two-year full-time residential MBA with a future-ready curriculum taught by a global faculty. We strive to be a collaborative and intellectually stimulating place to work.


Job Responsibilities*

  • Develop, manage and execute the BITSoM brand strategy across LinkedIn, Instagram, Facebook, X, and YouTube. It requires ideating the social media calendar, writing posts, getting visual content made by agency whenever required, and publishing the posts
  • Collaborate with students, faculty, and alumni to create authentic engaging stories for social media and blog
  • Manage external creative partners for graphic design, video production, shoots, and final deliverable
  • Define and track KPIs - reach, engagement, and follower growth, and optimise based on insights
  • Regularly update and manage website content, ensuring accuracy, clarity, and aesthetics


Qualifications and competencies

  • 2-3 years of experience in social media marketing, or content strategy, preferably in the education or media sector.
  • Strong writing and editing skills, and being able to write sharp, clear, simple content.
  • Able to collaborate with others in the team, engage with stakeholders, manage external vendors and creative partners.
  • A bachelor’s in the liberal arts or English lit would be an advantage.


Nature of employment:

Contractual employment. Fixed term contract of one year


* Job responsibilities stated are not to be taken as an exhaustive statement of duties. Employees may be required to perform other job-related duties as necessary

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