AI Marketing Lead

4 weeks ago

Kanpur, India Swirl Full time

About SwirlSwirl is building the Palantir for Agentic Commerce: a low/no-code platform for enterprises to create multimodal AI agents withobservability, governance, and real voice-of-customer context . We work with OEMs across consumer electronics, automotive, appliances and equipment.The roleOwn our brand and content end-to-end: conceive → design → ship campaigns that generate qualified meetings and pipeline. You’ll pair exceptional visual design with crisp product-marketing copy and ship weekly across web, socials, email, and sales collateral.What you’ll doShip full campaigns : concept, positioning, creative, landing page, email, organic + paid social; own UTMs and basic analytics. Design system & assets : brand kit, decks, one-pagers, case studies, ads, event/booth collateral, motion snippets. Product marketing : ABM packs, solution briefs, comparison pages, vertical pages; turn SME/customer interviews into clear narratives. Social & “vibe marketing” : founder ghostwriting, carousels/memes/shorts, community posts (LinkedIn/X/Reddit/YouTube); fast A/B testing. Website : wireframe in Figma; build in Webflow/Framer (or with dev); own conversion experiments. Operate with AI : use AI tools to ideate, write, design, edit, and analyze to 10× output.What great looks like (90–120 days)Brand kit + reusable templates shipped in 30 days. 2–3 integrated campaigns/month withmeeting & pipeline goals . Website hero + 2 key pages refreshed; +30% lift in demo requests. Weekly social cadence (founder + company) with measurable reach/engagement.Must-haves2–5 years inSaaS/enterprise or techmarketing/design (startup or agency). Portfolioshowing: a live landing page, a performing social/carousel, a case study or long-form piece, and a sales/pitch deck. Expert inFigma+ Adobe (Ps/Ai; Ae or motion a plus). Strong copywriter (clarity > fluff). Proven end-to-end campaigns with results (meetings/pipeline, CTR/CPC/ROAS, etc.). AI-native and scrappy: ChatGPT/Claude, Midjourney/DALL·E, Runway/Descript/CapCut, Perplexity, Notion AI; plus Webflow/Framer, HubSpot/GA4/Looker, LinkedIn/Google Ads, Apollo/Lemlist, Zapier/Make.Nice-to-havesSEO basics, lightweight video/motion, community building, events.How to apply (required)Emailprashant.ramani@goswirl.livewith subject“AI Marketing Lead – YourName”and include:Campaign links (2–3):showdesign + copy + audience targeting(screenshots or live links). Results:your best campaign’s numbers— meetings booked ,pipeline ($) , and any of CTR, reach/engagement, CPC/CPA, ROAS. Product-marketing note (≤300 words):what PMM strategy &collateralsyou led (decks, ABM packs, case studies), with links. Portfolio/linktree + LinkedIn.Hiring processIntro (30m) →paid working session (48h) : one-pager + LinkedIn carousel + hero section → portfolio deep-dive → references → offer.

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