Google Ads Expert

4 weeks ago

New Delhi, India Genix Entertainment Full time

About usGenix Entertainment is a leading digital marketing agency helping Indian brands grow through innovative campaigns, data-driven strategies, and creative storytelling. We collaborate with clients across diverse industries — including entertainment venues, e-commerce brands, healthcare clinics, and travel companies — to deliver measurable results and audience engagement.Key Responsibilities- Plan, Execute & Optimize Google Ads Campaigns: Manage end-to-end campaigns across Search, Display, and YouTube, ensuring strong ROI and performance. - Audience & Keyword Research: Conduct in-depth research to identify high-intent keywords and audiences that drive relevant traffic. - A/B Testing: Continuously test creatives, ad copy, and targeting strategies to maximize efficiency and conversions. - Monitor Performance & Budgeting: Track and optimize key performance metrics such as ROAS, CTR, CPC, and CPA to ensure efficient budget allocation. - Data Analysis & Reporting: Regularly analyze performance data and present actionable insights to clients and internal teams. - Stay Ahead of Trends: Stay updated with the latest Google Ads features, algorithm changes, and best practices. - Collaborate Across Teams: Work closely with creative and content teams to ensure ad messaging and visuals align with campaign goals.Requirements- Proven hands-on experience managing Google Ads campaigns (Search, Display, YouTube). - Strong knowledge of Google Analytics, Google Tag Manager, and conversion tracking setups. - Deep understanding of campaign metrics including ROAS, CPC, CTR, and CPA. - Experience in scaling campaigns and managing substantial ad budgets. - Strong analytical and problem-solving skills with a data-driven mindset. - Excellent communication skills for reporting and collaboration.What You'll Gain- Advanced knowledge of Google Ads strategies, budget optimization, and audience targeting. - Hands-on experience managing and scaling high-budget campaigns across platforms. - In-depth understanding of performance analytics and data-led decision-making. - Exposure to real-time, high-impact marketing campaigns that drive measurable business growth.

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