Head of Marketing

1 week ago

New Delhi, India Qwik Stories Full time

Location:Hyderabad Experience:7–12 years Department:Growth & Marketing Reporting to:FoundersRole SummaryThe Marketing Head will own the entire marketing ecosystem of QwikStories — brand, creator acquisition, paid campaigns, social presence, product marketing and revenue growth. This is a leadership role that requires strong strategic thinking, creativity, data expertise, and hands-on execution.Key ResponsibilitiesA. Growth & StrategyBuild quarterly & annual growth plans aligned with creator acquisition and booking targets. Define market positioning for QwikStories, including differentiation from competitors. Plan city-wise creator onboarding strategy starting with Hyderabad → Tier 1 → Tier 2. Create funnels for Awareness → Signup → Verification → First Booking.B. Digital MarketingLead performance marketing across Meta Ads, Google Ads, YouTube Ads. Optimize CPL, CPA, ROAS for both creators and users. Run targeted campaigns for: Creator onboarding User booking campaigns Referral & ambassador programs City launch campaignsC. Social Media & ContentBuild and manage the complete social media strategy (Instagram, YouTube, LinkedIn). Oversee daily posting, content calendars, creator stories, reels & brand videos. Create viral-focused campaigns around creators, shoot locations, and trends. Build testimonial pipelines (reels + quotes + case studies).D. Creator Ecosystem CampaignsLaunch incentives for creators Execute hyperlocal campaigns around studios, colleges, fashion districts.E. Branding & CommunicationCreate brand guidelines, tone of voice, and the overall visual identity. Oversee photoshoots, video ads, digital banners, landing pages, and motion graphics.F. Analytics & ReportingBuild dashboards for campaign performance, creator funnel, CAC, retention. Conduct weekly cohort analysis for creators and users. Own KPIs: CAC Creator acquisition cost First booking rate Repeat booking percentage Campaign ROASG. Team LeadershipManage the performance team, social media team, content creators, agencies & freelancers. Handle budgeting, hiring, training, and monthly performance reviews.RequirementsExperience in marketplace or creator-tech is a huge advantage. Strong experience in digital marketing, analytics, and team management. Ability to lead large campaigns, events, and launch strategies. Highly creative yet deeply data-driven.

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