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PPC Executive

2 months ago

New Delhi, India FirstPrinciples Growth Full time


About us


FirstPrinciples Growth (FP Growth) is a premier marketing agency that helps SaaS companies scale profitable revenue with digital marketing and growth marketing efforts. We have proven strategies such as Own The SERP™ (Search Engine Results Pages) and Beat the Churn Death Trap™ that we leverage to build growth engines for our clients. We are an award-winning agency and have been placed as a finalist in the Global Agency Awards and U.S. Search Awards. FirstPrinciples Growth is part of FirstPrinciples Holding Company.


Meet your Team Members


Matt Umbriac, Partner and Head of Client Services

Pushkar Sinha, Partner and Head of Client Operations

Ameet Mehta, Partner and Head of Growt



Job Overview


We are looking for a highly skilled and detail-oriented PPC Executive to support our paid marketing campaigns and in managing day-to-day operations across various paid marketing campaigns. The majority of projects will be SaaS-based, with additional responsibilities for managing Meta campaigns for B2C clients and local paid marketing efforts. The ideal candidate will have exceptional communication skills to effectively collaborate with US-based clients and be proficient in Looker Studio, Google Analytics, and advanced data management in Microsoft Excel or Google Sheets


Key Responsibilities


  • Assist PPC Lead in managing and optimizing paid search and social media campaigns (Google Ads, Bing Ads, Meta, etc.) for SaaS clients.
  • Support day-to-day campaign monitoring, ensuring budgets, KPIs, and deadlines are met.
  • Collaborate with the team to execute and refine ad strategies for B2C clients and local marketing campaigns.
  • Generate and analyze performance reports using Looker Studio and Google Analytics to provide actionable insights.
  • Maintain data accuracy across reports and dashboards in Google Sheets/Microsoft Excel.
  • Perform keyword research, ad copy optimization, and bid management to ensure campaign performance aligns with goals.
  • Communicate effectively with US-based clients, providing updates on campaign performance and addressing any questions or concerns.
  • Stay updated on industry trends and platform changes, particularly in paid media and SaaS advertising.


Qualifications


  • 1-2 years of experience in PPC management, preferably with SaaS or D2C experience.
  • Strong proficiency in Looker Studio, Google Analytics, and advanced Excel/Google Sheets (pivot tables, VLOOKUP, etc.).
  • Solid understanding of paid advertising platforms, including Google Ads, Bing Ads, and Meta (Facebook, Instagram).
  • Excellent written and verbal communication skills, with the ability to interact confidently with US clients.
  • Analytical mindset with attention to detail and a passion for data-driven decision-making.
  • Ability to work in a fast-paced environment and manage multiple projects simultaneously.


Preferred Skills


  • Experience with remarketing, display advertising, and conversion tracking.
  • Familiarity with CRO (Conversion Rate Optimization) strategies.
  • Knowledge of local and B2C market dynamics in digital advertising.