Brand Manager

6 days ago


Gurugram, India Elements HR Services Pvt Ltd Full time

These Brand Managers will be solely responsible for building the visibility, reach and managing/growing their respective brand by planning and hands-on execution of Marketing Strategy and will be accountable for the brand and revenue growth, they will lead all marketing efforts in collaboration with the respective Doctors/Business Heads and cross functional teams like marketing, CRM, Strategic Alliance etc.


Budget - Upto 17 Lacs


Experience - 5-7 years, ideally in a similar industry, i.e Healthcare, Dermatology, IVF etc.


Education: Bachelor’s degree in Marketing, Business Administration, Communications, or a related field. MBA or advanced degree is a plus.


Key Expectations:

  1. Brand Building, Strategy & Development:
  • Develop and implement brand strategies that align with entity goals, ensuring brand consistency across all platforms and channels.
  • Conduct market research and consumer insights analysis to identify opportunities for brand growth, positioning, and differentiation.
  • Lead the creation and execution of annual brand plans, including budgeting, forecasting, and tracking of KPIs.


  1. Leading the CRM efforts in defining and executing the customer journey, retention & loyalty.


3. Leading the Performance Marketing efforts by driving ROI & owning results (Top Line), lead generation & Customer Acquisition target


4.Campaign Management: Develop, and execute integrated marketing campaigns (digital, print, social media, and offline), Collaborate with internal teams (CRM, Design, Marketing, strategic alliance etc.) and external agencies to deliver high-impact brand campaigns and Monitor campaign performance, adjusting strategies as necessary to optimize results


5. Product and Market Positioning: Drive product launch strategies, collaborating closely with the product development team to align messaging and positioning, Own the brand’s messaging framework, ensuring all communications are consistent, compelling, and aligned with brand values.


6. Consumer Engagement & Market Research: identify and leverage consumer insights to build emotional connections and brand loyalty, conduct regular competitor analysis and stay up-to-date with industry trends to adapt strategies accordingly, Manage the brand’s social media presence, ensuring it’s aligned with brand voice and resonates with the target audience.


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