Content Manager, Meme Marketing

2 days ago

Jodhpur, India The Leapfrog Network Full time

Company Overview THE LEAPFROG NETWORK is not your average ad agency - we're the cool experts in the marketing playground. Our campaigns are stronger than your coffee, and we've got more ideas than coffee stains on our brainstorming whiteboard. If you're ready for a joyride through the world of witty campaigns and quirky concepts, join us to make your brand stand out like a unicornAbout the role: We are looking for a highly creative and culturally relevant Content Manager to take full ownership of our meme and trend-based social media pages. This role is not about corporate buzzwords; it's about authentic, relatable, and instantly shareable content that drives massive engagement and brand love.What You'll Be Memeing (Responsibilities): Own the Vibe:Develop, execute, and iterate on a content strategy specifically for meme pages across platforms. Brand Campaign Integration:Plan and execute meme-based content campaigns that subtly (or hilariously) drive awareness or promotion for key brand initiatives and product launches. Rapid Response:Be plugged into daily culture and trends to create instant, relevant memes and reactive content that capitalizes on fleeting viral moments. Speed is everything. Content Generation:Write hilarious, concise, and on-brand copy, and work directly with designers/editors to create engaging short-form video and static content (yes, mostly memes). Performance Analytics:Go beyond likes. Track key metrics like shareability, saves, reach, and virality to understand what makes our audience hit the "send" button. Compliance & Brand Safety:Ensure all memes are high-quality, non-offensive, and align with our overall brand (even when we're roasting ourselves).What You'll Bring (Required Experience & Skills): 1–3 Yearsof professional experience managing social media, content, or community, with a portfolio heavily focused on highly engaging, humorous, or meme-style content. Campaign Experience:Proven ability to translate business goals or brand narratives into genuinely funny, high-performing social content and campaign concepts. Genuine Internet Native:You don't just follow trends; you instigate them or, at the very least, spot them before your competitors do. Meme Theory Expertise:Deep, current, and encyclopedic knowledge of meme formats, their contextual use, and internet etiquette (we need a Content Manager, not a boomer). Writing Chops:Excellent, witty copywriting skills with the ability to convey a complex idea in a three-word caption. Data-Informed Humour:Comfortable using analytics tools to measure why a post went viral and applying those learnings to the next one.

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