E-commerce Performance Marketing
3 days ago
We are seeking a dynamic and data-driven Performance Marketer specializing in managing advertising campaigns on e-commerce platforms Amazon, Flipkart, and other platforms. The ideal candidate will have hands-on experience in optimizing paid media campaigns to drive sales, enhance product visibility, and maximize ROI. This role requires a mix of strategic thinking, analytical skills, and executional expertise in the e-commerce advertising ecosystem.
Key Responsibilities:
- Campaign Management:
- Plan, execute, and optimize performance marketing campaigns on Amazon, Flipkart, and similar e-commerce platforms.
- Manage Sponsored Products, Sponsored Brands, and Display campaigns effectively.
- Performance Optimization:
- Continuously monitor campaign KPIs such as ROAS, ACOS, CTR, and conversions.
- Conduct bid adjustments, keyword research, and ad copy testing to improve campaign outcomes.
- E-commerce Strategy:
- Develop a comprehensive advertising strategy aligned with business goals and seasonal trends.
- Collaborate with the product and pricing teams to ensure competitive positioning.
- Reporting & Analytics:
- Generate detailed performance reports highlighting key metrics and actionable insights.
- Utilize data to identify opportunities for growth and scaling campaigns.
- Stakeholder Collaboration:
- Work closely with the creative team to design engaging ad assets that resonate with target audiences.
- Partner with e-commerce platform account managers to stay updated on the latest tools and ad formats.
- Market Research:
- Conduct competitive analysis to benchmark performance and refine strategies.
- Stay informed about industry trends, platform updates, and emerging e-commerce advertising opportunities.
Required Skills & Qualifications:
- Experience: 3+ years in performance marketing, specifically managing Amazon Ads, Flipkart Ads, or equivalent e-commerce platforms.
- Technical Skills: Proficiency in campaign management tools such as Amazon Advertising Console and Flipkart Ads Manager.
- Analytical Skills: Strong ability to analyze campaign performance data and drive insights for optimization.
- E-commerce Knowledge: Deep understanding of online marketplaces, product ranking algorithms, and consumer buying behavior.
- Tools: Expertise in using Excel/Google Sheets, Google Analytics, and reporting dashboards.
- Communication: Excellent written and verbal communication skills for stakeholder collaboration and reporting.
- Certifications: Amazon Advertising Certification or similar e-commerce platform certifications are a plus.
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