Specialist - Marketing Campaign

7 days ago

Hyderabad, India Phenompeople Private Limited Full time

As a category creator, our goals are two-fold: to educate talent acquisition and HR leaders on the benefits of TXM and to help solve their recruiting pain points.

Job Summary:

- We're looking for a talented Marketing Campaign Specialist to join our phenomenal company In this role, you will support the execution of multi-channel campaigns, with a strong focus on email marketing and lead nurture campaigns - all built within our Marketing tech stack.

- This position will work within the Phenom marketing demand generation team and collaborate closely with Content, Creative, and Product marketing teams to help build and deliver our daily campaigns.

- This is an ideal opportunity for someone who is detail-oriented, tech-savvy, and eager to deepen their marketing skills on a team that's supporting multiple targeted campaigns.

What You've To Do:

- Set up, build, and test marketing campaign assets, such as emails and landing pages, using Hubspot and Salesforce.

- Collaborate closely with our Content and Creative teams to support campaign initiatives.

- Create and maintain workflows for lead nurturing.

- Perform audience segmentation and list management to ensure precise targeting.

- Monitor campaign results, report on email performance, and provide recommendations to optimize based on results.

- Stay up-to-date on marketing tech and automation trends to maximize existing tools and enhance impact.

Work Experience:

What you have done:

- 3-7 years with Salesforce and Hubspot experience (including demonstrated success in optimizing campaigns, automation, and reporting).

- Detail-oriented, with expertise in building and formatting emails and landing pages.

- Basic HTML/CSS knowledge for email and content optimizations.

- Able to create, review, and build complex contact and email lists in Hubspot.

- Demonstrated success in building and executing email marketing campaigns.

- Excellent communication, time management, and detail-oriented skills.

- Organized and able to work on a variety of projects at one time.

- Learned to love and thrive in chaotic-paced, highly collaborative environments.

- Demonstrated that running through walls to overcome challenges and blockers is fun, exciting, and expected of themselves and their teammates.

- An innate drive to be curious, learn, and apply those learnings in their day-to-day.

- Passionate about being hands-on in their contribution and team execution.

- 3+ years of B2B demand generation experience, including SaaS.

- Proven track record of executing and optimizing complex, multi-channel campaign environments.

Benefits:

- We want you to be your best self and to pursue your passions.

- Health and wellness benefits/programs to support holistic employee health.

- Flexible hours and working schedules, as well as parental leave for new parents.

- Growing organization with career pathing and development opportunities.

- Tons of perks and extras in every location for all Phenoms.

(ref:iimjobs.com)

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