Digital Marketing Manager

Found in: Talent IN 2A C2 - 3 weeks ago

Mumbai, India VVF Group Full time

Responsibilities

Marketplace/Portal Management:

  • End to end P&L management by platform - whether Amazon, Flipkart, BigBasket, blinkit, Zepto, Swiggy Instamart, other innovative platforms.
  • Collaborate with marketplace/portal team to enhance UI/UX features, navigation, and performance.
  • Manage product listings, pricing, reviews and ratings and inventory levels to ensure accuracy and availability.

Account Management

  • This is a relationship driven business - one needs to liaise with the category, marketing and operations team within Amazon, BigBasket, Flipkart, blinkit, Zepto, Swiggy Instamart and other platforms on a daily/weekly basis.
  • Strike partnership with the portals so we can be included in lightning deals, deal of the day, marketing banners, homepage banners and other promotions.

Marketplace Marketing:

  • Create and execute online marketing campaigns to drive traffic, increase engagement, and promote products.
  • Monitor and optimize online advertising campaigns to achieve desired ROI.

Analytics and Reporting:

  • Generate regular reports to provide insights and recommendations for continuous improvement.
  • Identify areas of opportunity and develop strategies to address challenges.



Qualifications and Skills:


  • Bachelor's degree in Marketing, Business, or a related field. Master's degree is a plus.
  • 5+ years experience in ecommerce management.
  • Strong understanding of ecommerce platforms, content management systems, and online marketing strategies.
  • Excellent communication, interpersonal, and teamwork skills.
  • Detail-oriented with strong organizational and project management capabilities.

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