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Digital Marketing Manager

2 months ago

Alwar, India Underrated Club Full time

Location: Pune or Noida


Company: Underrated - Online Streetwear Brand


About Us: Underrated is a dynamic and fast-growing online streetwear brand known for pushing boundaries in fashion. We cater to a bold and trendsetting audience, and our mission is to revolutionize the fashion industry with unique designs and unparalleled quality. We’re looking for a passionate Digital Marketing Manager to join our team and help us scale new heights.


Role Overview: As a Digital Marketing Manager at Underrated, you will be responsible for developing, implementing, and managing marketing campaigns that promote our brand and products. You will play a major role in enhancing brand awareness within the digital space, driving website traffic, and acquiring leads/customers.


Key Responsibilities:


Digital Strategy & Execution:

  • Develop and execute comprehensive digital marketing strategies to achieve brand objectives.
  • Plan and manage digital marketing campaigns across various channels including SEO/SEM, email marketing, social media, and display advertising.


Social Media Management:

  • Oversee the brand's social media presence across platforms like Instagram, Facebook, Twitter, and others.
  • Create and curate engaging content to grow our social media audience.
  • Monitor social media trends, tools, and applications to stay ahead of the curve.


SEO & Content Marketing:

  • Optimize content for search engines (SEO) to improve organic search rankings.
  • Work with the content team to create high-quality, engaging content that resonates with our target audience.


Performance Marketing:

  • Manage PPC campaigns on platforms like Google Ads, Facebook Ads, and others.
  • Analyze campaign performance, optimize key metrics, and report on the effectiveness of the campaigns.
  • Ensure that all campaigns are delivered on time, within scope, and within budget.


Email Marketing & CRM:

  • Design and implement email marketing campaigns to nurture leads and retain customers.
  • Manage CRM to track customer engagement and campaign success.


Analytics & Reporting:

  • Monitor, analyze, and report on key metrics across all digital channels.
  • Use data-driven insights to continuously improve the performance of digital marketing initiatives.
  • Provide regular reports to senior management on campaign performance and ROI.


Collaboration & Coordination:

  • Work closely with the design, content, and product teams to ensure cohesive brand messaging.
  • Liaise with external agencies and vendors as needed to enhance marketing efforts.


Qualifications:

  • Bachelor’s degree in Marketing, Business, or a related field.
  • 3-5 years of experience in digital marketing, preferably in the fashion or e-commerce industry.
  • Proven track record of managing successful digital marketing campaigns.
  • Proficient in digital marketing tools and platforms (Google Analytics, Google Ads, Facebook Business Manager, etc.).
  • Strong understanding of SEO, SEM, PPC, email marketing, and social media strategies.
  • Excellent communication, analytical, and project management skills.
  • Creative thinker with a passion for fashion and streetwear culture.


Why Join Us?

  • Opportunity to work with a forward-thinking, innovative brand.
  • Competitive salary and benefits package.
  • Creative and collaborative work environment.
  • Career growth opportunities in a fast-paced industry.