Product Marketing Manager

4 weeks ago

Vellore, Tamil Nadu, India Birdeye Full time

We're looking for a Product Marketing Manager to own and elevate our Competitive Intelligence function at Birdeye. This isn't just a "market research" role — this is about turning signals into strategy, intel into impact, and data into decision-making ammo across the org.

You'll be the central nervous system between Product, Sales, and Marketing — analyzing competitive moves, pre-empting threats, and enabling our GTM teams to win.

What You'll Own

Track & Decode the Competitive Landscape

  • Monitor changelogs, roadmap updates, marketing campaigns, customer forums, and technical documentation from key competitors.
  • Perform deep-dive teardowns of competitor websites, support portals, pricing strategies, messaging frameworks, and feature launches.
  • Stay on top of ecosystem shifts—emerging entrants, adjacent solutions, and whitespace opportunities.

Build and Scale Competitive Intel Systems

  • Create dynamic CI assets — battle cards, threat assessments, win/loss analyses, SWOTs, pitch decks, and competitor matrixes.
  • Run a recurring CI newsletter that's essential reading for Sales, Marketing, Product, and Leadership teams.
  • Own and scale our real-time CI channel—keeping the entire frontline plugged into actionable insights.

Enable GTM with Confidence

  • Train sales and success teams on objection handling, competitive narratives, and live-deal counterplays.
  • Collaborate with Product and Marketing to integrate CI into positioning, roadmap, launch planning, and feature differentiation.
  • Drive alignment across GTM functions with crystal-clear messaging that resonates across the funnel.

Influence Strategic Product & Marketing Decisions

  • Partner with Product, CX, and Revenue leadership to surface competitor-informed opportunities and threats.
  • Shape roadmap conversations by highlighting key differentiation points and latent customer demands.
  • Be the "early warning system" that detects threats before they reach the scoreboard.

What You Bring

  • 4+ years in Product Marketing, Competitive Intelligence, or GTM enablement — preferably in high-velocity B2B SaaS
  • Experience conducting market and competitor research that drives strategy and front-line execution
  • Deep understanding of SaaS buyer journeys, GTM lifecycles, and product-led growth (PLG)
  • Fluency with tools like Gong, Klue, Crayon, SEMrush, SimilarWeb, and Salesforce is a plus
  • Excellent communication skills — visual storytelling, crisp writing, and high-fidelity decks are second nature
  • Ability to navigate ambiguity, prioritize ruthlessly, and work cross-functionally with speed and precision

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