Senior Content Writer

3 days ago

Gurugram, India Practice by Numbers Full time

About Practice by Numbers: Practice by Numbers is a leading software company specializing in providing innovative solutions for professionals in the healthcare industry. Our mission is to empower healthcare practitioners with intuitive tools and data-driven insights to streamline their operations and enhance patient care. With a focus on excellence and innovation, we are dedicated to revolutionizing the way healthcare practices manage their workflows.

Position Overview: We are seeking a talented and experienced Senior Content Writer with a focus on B2B content creation and a deep understanding of SEO principles to join our dynamic marketing team. The ideal candidate will be a strategic thinker with exceptional writing skills, capable of producing high-quality content that engages our target audience, drives organic traffic, and converts leads into customers.

Key Responsibilities:

  • Develop and execute content strategies to drive brand awareness, lead generation, and customer engagement in the B2B healthcare space.
  • Create compelling and informative blog posts, articles, whitepapers, case studies, and other content assets that resonate with our target audience and address their pain points.
  • Collaborate with cross-functional teams, including marketing, product, and sales, to ensure content aligns with business goals and supports overall marketing initiatives.
  • Conduct keyword research and optimize content for SEO to improve organic search rankings and increase website traffic.
  • Stay up-to-date with industry trends, best practices, and emerging technologies to continuously improve content effectiveness and relevance.
  • Analyze content performance metrics and leverage data insights to refine strategies, optimize content, and drive continuous improvement.
  • Provide mentorship and guidance to junior members of the content team, offering support and feedback to help them grow and develop their skills.

Qualifications:

  • Bachelor's degree in English, Journalism, Communications, Marketing, or related field.
  • Proven experience (5+ years) as a content writer in a B2B marketing environment, preferably in the healthcare or technology industry.
  • Strong portfolio showcasing a diverse range of content formats and styles, with a focus on B2B audience engagement and lead generation.
  • Excellent writing, editing, and proofreading skills, with impeccable grammar and attention to detail.
  • Deep understanding of SEO best practices and experience optimizing content for search engines.
  • Familiarity with content management systems (CMS) and marketing automation platforms.
  • Creative thinker with the ability to generate innovative ideas and translate complex concepts into clear, compelling narratives.
  • Strong analytical skills and ability to interpret data to measure content performance and drive optimization.
  • Collaborative team player with excellent communication and interpersonal skills.
  • Self-motivated and able to work independently in a fast-paced, deadline-driven environment.
  • Passion for healthcare innovation and a commitment to delivering exceptional quality in everything you do.

Why Join Us: At Practice by Numbers, you'll have the opportunity to make a meaningful impact on the healthcare industry by creating content that educates, informs, and inspires. You'll work alongside a talented team of professionals who are passionate about driving positive change and revolutionizing the way healthcare practices operate. We offer competitive compensation, flexible work arrangements, and opportunities for career growth and development in a supportive and collaborative environment.

If you're a seasoned content writer with a passion for B2B marketing and a keen understanding of SEO principles, we want to hear from you Apply now to join our team and help us shape the future of healthcare with Practice by Numbers.

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