Content Writer

1 month ago

gurugram, India LetsDressUp (LDU) Full time

Company Name – LetsDressUp

Location – Gurgaon

CTC – 3 LPA – 5 LPA


Job Title - Content Writer


About us:

LetsDressUp (LDU) is building the most inclusive fashion company for women of Bharat. Our mission is to empower women to dress up in their size and their style in a sustainable manner.

 

Job Overview

We are seeking a skilled and creative Content Writer to join our vibrant team at LetsDressUp, Indias fastest growing fashion company.. As a Content Writer, you will play a crucial role in crafting captivating content that reflects our brand's identity and resonates with our audience. From engaging blog posts to compelling product descriptions, you will have the opportunity to showcase your talent for storytelling while contributing to the growth and success of our brand in the competitive fashion industry.

 

Responsibilities

 

  • Develop creative and innovative content strategies to effectively communicate the brand's message and values.
  • Write engaging and SEO-friendly blog posts, articles, product descriptions, and social media content that align with the brand's tone and style.
  • Write  compelling email newsletters, Whatsapp and sms campaigns, ad copies, promotional materials etc. for the marketing team to help boost revenues.
  • Collaborate closely with the marketing team to plan and execute content calendars, ensuring timely delivery of content that supports marketing initiatives and campaigns.
  • Craft compelling product narratives that highlight the features, benefits, and unique selling points of our merchandise.
  • Edit and proofread content to ensure accuracy, consistency, and adherence to brand guidelines.
  • Optimise content for search engines and social media platforms to maximise reach, engagement, and conversion.
  • Monitor content performance and analyse key metrics to identify opportunities for improvement and optimization.
  • Collaborate with designers, photographers, and other team members to develop multimedia content such as videos, infographics, and visual storytelling elements.

 

 Qualifications

  • Bachelor's degree in English, Journalism, Communications, Marketing, or a related field.
  • Proven experience as a content writer in the fashion industry, with a strong portfolio showcasing your writing skills and creativity.
  • Excellent command of the English language and impeccable writing, editing, and proofreading abilities.
  • In-depth knowledge of fashion trends, styles, and terminology, with a keen eye for detail.
  • Proficiency in SEO best practices and familiarity with keyword research tools.

 

This Content Writer position offers an exciting opportunity to grow and develop within a dynamic and creative environment. If you are a talented and passionate individual with a love for fashion, we encourage you to apply.

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