Group Head

Designation: Group Head – Content (Web and long‑form)

Location: Mumbai (in-office)

Domain: UI/UX & Digital Experiences

Experience: 6+ years with at least 2+ years in a similar role

Education: Degree in Communications or equivalent

Overview

We're hiring a Group Head – UI/UX Content to shape how brands communicate across websites, landing pages and long‑form content, ensuring every digital touchpoint reflects the brand's voice and supports broader business objectives. This role combines content design, UX writing, editorial strategy, and storytelling.

You'll lead a pod of writers and interns, working closely with design, SEO, analytics, tech and project management teams to co-create engaging and performance-driven content experiences.

Core Goals

• Narrative cohesion: Website and long‑form assets present a unified, compelling story aligned with brand strategy.
• Performance effectiveness: Content decisions are driven by data and demonstrably improve engagement and conversion.
• Scalable content operations: AI‑supported processes increase efficiency while upholding quality standards.
• Team development: Foster a culture of strategic thinking, collaboration, and continuous learning within the content team.

Key Responsibilities

Brand Story Architecture

• Develop a unified, compelling story aligned with brand strategy.
• Define content structure, tone, and messaging for websites, applications, dashboards, micro copy, and marketing flows.
• Define information architecture, voice, and on‑page copy for web experiences and write UX copy that guides user toward key actions.
• Understand clients' business needs and target audiences through research.

AI-Enabled Content Production

Leverage tools like ChatGPT, Jasper, Writesonic and GrammarlyGO to:

• Use AI to build content matrices, draft voice-aligned copy, and generate content variants (e.g., CTAs, FAQs, headlines).
• Oversee creation of articles, whitepapers, case studies, and scripts positioning the brand as an industry authority.
• Create multilingual content (Including Translation/Transcreation strategy)
• Draft SEO-optimised copy/content
• Maintain brand tone at scale
• Humanise and brand fit editing of AI-generated content

Performance & Optimisation

• Plan content experiments, interpret insights, and iterate.
• Work with analytics teams to analyse copy performance and optimise based on engagement metrics.
• Integrate SEO keywords, schema, and meta elements using AI-assisted SEO planning tools.
• Use behaviour insight tools (e.g., Hotjar + GPT) to identify content gaps or improvement areas.

Quality & Delivery

• Maintain brand consistency, tone and language across all screens and devices.
• Validate UX content against metrics using analytics and usability testing (AI-enhanced preferred).

Client Expectation Management

• Become the go-to credible source of information and guidance for clients and speak with authority on copy and content craft in internal and external meetings.
• Present content strategies and editorial logic to clients and internal stakeholders.

Leadership & Culture

• Build and coach a high-performance team of UI/UX content writers and interns.
• Mentor content specialists, establish editorial standards, feedback processes, and professional development plans.
• Lead content reviews and internal QA cycles using automation where possible.
• Build a culture of excellence, feedback, experimentation and deep craft.

Qualifications & Experience

• 6+ years of UI/UX design with 2+ years in a similar role; agency or digital product background preferred.
• Excellent writing, editing, presenting and proofreading skills with different writing styles for different audiences.
• Strong portfolio of web/app copy, structured content models, and UX content.
• Experience using AI writing tools, dashboard products and SEO/content optimisation platforms.
• Deep understanding of tone of voice, UX writing, and content scalability.
• Understanding of headless technologies, CMSes such as Drupal, WordPress, Sitecore, AEM, eCommerce platforms such as Magento & Shopify.
• Comfortable leading client conversations, presentations, collaborative workshops and translating briefs into structured content plans.
• Familiarity with Figma, prototyping tools, and design systems a plus.
• Awareness of frontend tech (HTML/CSS/JS) and accessibility standards (WCAG) a plus.

KPIs & Success Metrics

• Consistent, clear, and effective content across all products and touchpoints.
• Content that drives measurable outcomes—engagement, conversions, readability.
• A team of writers who are confident in AI-assisted workflows and editorial excellence.

Professional Attributes

• Data‑informed and results‑oriented.
• Brand‑focused and user‑centric.
• Proactive, collaborative, and adaptable to change.
• Ability to manage multiple projects and consistently meet deadlines.
• Continuously tracks industry and content trends to craft relevant, high-impact copy.