Marketing Specialist

About the Role

You will be part our Health Sciences India Marketing team driving marketing tactics for education segment. You will be responsible for establishing range of print and/or e-education products. You will leverage innovative marketing tactics, both online and offline to drive the business objectives and customer engagement.

Responsibilities

Designing, developing, and coordinating integrated marketing programs for various product offerings, ensuring alignment with business objectives and consistent delivery of high-quality results.

Collaborating with cross-functional teams to execute marketing strategies that drive engagement across channels and target end-users in the health sciences education market.

Developing innovative marketing strategies to build strong brand preference for academic textbooks and e-solutions among students and faculty members.

Creating and optimizing a seamless customer engagement journey for e-education solutions to drive demand, increase product usage, and highlight the value proposition.

Tracking the progress of the marketing activity calendar, measuring the effectiveness of each initiative, and providing timely reports to key stakeholders.

Designing and developing print collateral to support marketing initiatives, ensuring high-quality materials that resonate with the target audience and align with brand messaging.

Managing and executing both small and large-scale events, ensuring smooth coordination and successful outcomes that enhance brand visibility and engagement within the academic community.

Leveraging expertise in digital marketing strategies, to optimize online presence, drive traffic, and maximize product visibility within key education markets. Knowledge of Amazon Marketing Services will be preferred.

Requirements

Be a post graduate in any stream, marketing

Have 5-7+ hands-on experience in managing high value marketing campaigns and driving results in collaboration with sales and product teams

Be familiar of higher education ecosystem – specifically health sciences (medical, dentistry, nursing, allied)

Well versed with latest AI technologies

Show experience of delivering work on your own successfully and in a global-matrixed environment whilst collaborating with key stakeholders

Be a great problem solver, resolving problems using existing solutions with data driven and insightful point of view

Have experience in developing and delivering value-based marketing programs on product, customer, channel, brand, competition tracking, on ground activation initiatives

Be a great communicator and enjoy mentoring and sharing knowledge with peers. Have excellent interpersonal skills with the ability to explain difficult or sensitive information

Work in a way that works for you
We promote a healthy work/life balance across the organisation. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.
 

Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productive

Working for you
 

We know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer
 

Comprehensive Health Insurance: Covers you, your immediate family, and parents.

Enhanced Health Insurance Options: Competitive rates negotiated by the company.

Group Life Insurance: Ensuring financial security for your loved ones.

Group Accident Insurance: Extra protection for accidental death and permanent disablement.

Flexible Working Arrangement: Achieve a harmonious work-life balance.

Employee Assistance Program: Access support for personal and work-related challenges.

Medical Screening: Your well-being is a top priority.

Modern Family Benefits: Maternity, paternity, and adoption support.

Long-Service Awards: Recognizing dedication and commitment.

New Baby Gift: Celebrating the joy of parenthood.

Subsidized Meals in Chennai: Enjoy delicious meals at discounted rates.

Various Paid Time Off: Take time off with Casual Leave, Sick Leave, Privilege Leave, Compassionate Leave, Special Sick Leave, and Gazetted Public Holidays.

Free Transport pick up and drop from the home -office - home (applies in Chennai)