LinkedIn & ABM Strategist

We’re hiring aLinkedIn & ABM Strategistto take charge of3–4 key client accounts —owning strategy, campaign execution, ABM orchestration, reporting, and retention.Your Role You’ll lead the full-funnel LinkedIn and ABM motion—from account list curation to multi-channel campaign rollout to pipeline measurement.Key Responsibilities Strategy & Planning Build and validate ICP-focused account lists using LinkedIn Sales Nav, ZoomInfo, Clay, and Clearbit. Define ABM GTM motions tailored to funnel stages (1:Many, 1:Few, 1:1). Map channel mix across LinkedIn Ads, paid search, programmatic, retargeting, outbound/email, and sales enablement. Execution & Campaign Management Launch and manage LinkedIn paid campaigns—TOFU to BOFU across ad formats (conversation, lead gen, retargeting). Set up nurture cadences using HubSpot/Salesforce flows + enable outbound playbooks via Apollo/Outreach. Personalize messaging using dynamic content and AI-generated copy (ChatGPT, Jasper, Copy.ai, etc.). Collaborate with the creative team to deliver on-brand, scroll-stopping creatives and landing pages. Analytics & Reporting Track impact from account engagement → MQLs → SQLs → pipeline → revenue using HubSpot, Salesforce, Segment, GA. Maintain clean campaign hygiene and CRM attribution models. Share weekly/monthly client performance decks with actionable insights and next steps. Client Management & Retention Own 3–4 client accounts, acting as the strategic lead, supported by internal media/creative resources. Lead weekly client calls, ensuring transparent performance discussions and roadmap alignment. Focus on long-term retention (12+ months) by driving continuous results, experimentation, and stakeholder trust.You’ll Thrive If You Have 3–6 years of experience in B2B SaaS marketing with a strong focus on LinkedIn Ads and ABM execution. Strong knowledge of HubSpot and/or Salesforce for CRM & funnel tracking. Hands-on experience with tools across the ABM tech stack, including: CRM/Marketing Automation: HubSpot, Salesforce, Marketo, Pardot Intent & Enrichment: G2, Bombora, Clearbit, ZoomInfo Predictive & Targeting: 6sense, Demandbase Sales Enablement: Vidyard, Highspot Analytics: Segment, GA, Tableau, Power BI Ability to scrape, enrich, and segment high-fit account lists from various sources. Comfort using AI tools to scale creative/copy production. Strong written/verbal communication—comfortable driving client discussions independently. Proven experience retaining client accounts for 12+ months through strategy and results. KPI Expectations Successfully manage 3–4 SaaS client accounts. Ensure minimum 12-month client retention by owning strategy, execution & reporting end-to-end. Achieve consistent pipeline impact—measured by SQLs, deal value, and revenue contribution.