Assistant Branding Manager

3 weeks ago

Mumbai, Maharashtra, India Hindustan Feeds Full time

Location: Baramati, Maharashtra

Hindustan Feeds is a professionally managed agro-based company which has manufacturing units located in Baramati, Satara, Shrirampur and Merta (Rajasthan).

Hindustan Feeds is a market leader that has a strong presence in the cattle feed industry with a rapidly growing business in Maharashtra.

Dynamic candidates are encouraged to apply for the following roles at our Baramati plant.

Key Responsibilities:

- Brand Strategy Development: Develop and implement a branding strategy that aligns with the companys objectives, market trends, and customer needs.

- Market Research & Analysis: Conduct market research to identify consumer trends, competitive landscape, and market opportunities.

- Campaign Management: Plan, develop, and oversee marketing campaigns across various platforms (digital and non-digital) to promote brand awareness and drive customer engagement.

- Collaborate with the marketing team to execute campaigns effectively.

- Product Launches: Coordinate product launches and rebranding initiatives, including developing launch plans, creating promotional materials.

- Digital & Social Media Strategy: Oversee the digital marketing and social media presence for the brand.

- Work with content creators and designers to produce engaging content that builds brand loyalty and attracts new customers.

- Collaboration & Cross-functional Coordination: Work closely with other departments to ensure brand alignment and incorporate customer feedback into the branding Education: Bachelors degree in marketing, Business, Animal Science, Agricultural Business, or a related field.

- A masters degree or MBA is a plus.

- Experience: Minimum of 5 years of experience in brand management, marketing, or a related role.

- Industry Knowledge: Familiarity with the animal feed sector, including an understanding of customer needs, industry regulations, and competitive dynamics.

Skills:

- Strong strategic thinking and problem-solving skills.

- Excellent communication and storytelling abilities.

- Proficiency in digital marketing tools and analytics platforms.

- Experience in managing budgets, timelines, and cross-functional projects.

- Ability to analyze market data and translate insights into actionable brand strategies.

Personal Attributes:

- Self-motivated and goal-oriented.

- Ability to thrive in a fast-paced, changing environment.

- Strong interpersonal and relationship-building skills.

- Creativity with a results-driven approach.

Salary and other benefits:

- Performance based Salary structure.

- Family Health Insurance.

- Provident Fund.

- Bonus.

- Gratuity.

- Leaves.

- Paid Holiday.

- Annual performance based increments.

- Other various Welfare facilities.

(ref:iimjobs.com)

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