Communication Strategist

2 days ago

Tiruppur, India Schbang Full time

About the Role

We seek a sharp, creative, and culturally in-tune Communications Strategist to shape and elevate Schbang’s brand. This role focuses on crafting and executing high-quality, strategic organic content across multiple platforms while ensuring Schbang’s positioning as a creative, media, and technology transformation company is consistently represented.


With 1-2 years of experience, you will be pivotal in managing content marketing, storytelling, and brand communications across touchpoints—website blogs, newsletters, social media, case studies, YouTube, and internal/external communications. You will be expected to turn insights into actionable content strategies that resonate with our audience and amplify Schbang’s presence at scale.


If you are a multi-skilled creator who can mix strategy with creativity, this role is your opportunity to drive brand storytelling that delivers results.



Key Responsibilities

Content Development & Strategy:

- Conceptualize and produce content that aligns with Schbang’s brand voice and objectives across blogs, newsletters, and social media.

- Develop case studies in multiple engaging formats—reels, statics, and long-form content—to showcase client work and thought leadership.

- Build and grow Schbang’s YouTube presence by creating IPs like podcasts, creative debriefs, and innovative video content.


Holistic Brand Communications:

- Manage and maintain Schbang’s voice across internal and external communications.

- Oversee consistent messaging across all channels, ensuring clarity and impact.


Content Marketing at Scale:

- Turn brand initiatives into platform-optimized content, including videos, short clips, social posts, newsletters, and other impactful assets.

- Leverage insights and real-time trends to identify high-impact opportunities for engagement and visibility.


Trendspotting & Execution:

- Monitor brand channels and trending cultural conversations to create timely, relevant content.

- Adapt and innovate content formats across platforms (Instagram, , and YouTube).


Collaboration & Quality Execution:

- Work closely with designers, editors, and creators to optimise high-quality content for each platform.

- Align closely with internal stakeholders to deliver impactful communication strategies.



What You Bring

1-2 years of experience in communications, content strategy, or digital marketing roles (agency or brand).

A proven track record of creating impactful, social-first content that resonates.

Exceptional writing, storytelling, and content production skills.

Ability to produce and adapt content across platforms—blogs, video, newsletters, case studies, and social.

Strong understanding of cultural trends, real-time marketing, and what makes audiences engage.

Experience with tools/platforms for content creation, management, and performance tracking.

A hands-on, collaborative approach with a creator’s mindset and a strategic eye.

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