Content Writer
3 days ago
Job Title: Content Writer – Digital Assets and Financial Services
About Us
9Point Capital is India’s first digital asset management company, offering regulated and secure investment opportunities in Bitcoin ETFs, Ethereum ETFs, and other digital assets that are regulated across the world. To strengthen our content strategy and engage our audience effectively, we are seeking a skilled Content Writer with expertise in financial services and digital assets to craft high-quality content that reflects our brand values of accessibility, reliability, and innovation.
Role Overview
The Content Writer will be responsible for creating compelling, informative, and engaging content for blogs, website pages, social media, and other marketing materials. This role requires a deep understanding of financial markets, digital assets, and portfolio management, along with exceptional writing skills to simplify complex concepts for a diverse audience, ranging from HNIs to first-time investors.
Key Responsibilities
Content Creation
- Write well-researched, SEO-optimized blogs, articles, and web content on topics such as digital assets, Bitcoin ETFs, PMS, and global investment trends.
- Develop content for marketing campaigns, including email newsletters, press releases, and social media posts.
- Translate complex financial concepts into accessible, audience-friendly language.
Content Strategy
- Collaborate with the marketing team to develop a robust content calendar aligned with 9Point Capital’s goals and target audience.
- Research industry trends, competitor content, and regulatory updates to identify new content opportunities.
- Ensure all content aligns with 9Point Capital’s tone, style, and brand guidelines.
Technical Accuracy
- Maintain accuracy and relevance in all content, ensuring compliance with financial regulations and industry standards.
- Work with internal teams, including investment advisors and compliance officers, to verify facts and data.
Performance Analysis
- Track content performance using analytics tools and refine strategies based on engagement and SEO metrics.
- Continuously improve content quality based on audience feedback and market insights.
Collaboration
- Work closely with internal teams and external partners to ensure timely delivery of high-quality content.
- Coordinate with designers and developers to produce visually appealing, multimedia-rich content.
Skills and Qualifications
Education: Bachelor’s degree in Finance, Economics, Journalism, Marketing, or related fields.
Experience: 3+ years of content writing experience, preferably in financial services or fintech.
Technical Knowledge:
- Strong understanding of digital assets, blockchain, Bitcoin, and portfolio management services (PMS).
- Familiarity with financial markets, investment products, and regulatory environments.
Writing Skills:
- Exceptional writing, editing, and proofreading skills with a focus on clarity and engagement.
- Proven ability to write for diverse audiences, from retail investors to HNIs.
SEO and Digital Marketing:
- Experience with SEO best practices, keyword research, and analytics tools.
- Ability to create content that ranks well and drives organic traffic.
Analytical and Research Skills:
- Strong ability to research and synthesize complex topics into engaging, actionable content.
- Analytical mindset to track content performance and make data-driven improvements.
Team Collaboration:
- Excellent interpersonal skills to work with cross-functional teams, including marketing, PR, and compliance.
Preferred Traits
- Passion for simplifying complex financial concepts into relatable, actionable insights.
- A keen interest in emerging technologies like blockchain and digital assets.
- Ability to work in a fast-paced, deadline-driven environment.
What We Offer
- Competitive salary and benefits.
- An opportunity to shape the narrative of a pioneering digital asset management firm.
- A collaborative and innovative work environment focused on excellence and growth.
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